Campari Group Overview
Company Headquarters: Italy
Founded: 1860
Employee: 4,166
Company Working:
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. Campari Group has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group is headquartered in Sesto San Giovanni, Italy, and owns 22 plants worldwide with its own distribution network in 23 countries. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. , Campari America has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®.
Strategy
The Campari Group is a global leader in the beverage industry, specializing in spirits, wines, and soft drinks. Campari Group has a diversified portfolio of premium and super premium brands that cater to different consumer tastes and preferences. This allows the company to minimize its risk exposure to any one product or market, while also maximizing its revenue potential. The company is committed to innovation and investing in new product development to stay ahead of the competition. It continually evaluates trends in the market and consumer demand to identify opportunities for growth. The Campari Group is present in over 190 countries and is continuously seeking opportunities to expand its presence in new markets. The company's international strategy is to leverage its global footprint to increase sales and profitability.
