Canopy Growth Corporation

Canopy Growth Corporation Overview

Company Headquarters: Ontario, Canada

Founded: 2013

Workforce: ~2,000

Company Working: Canopy Growth Corporation, a well-known Canadian company, is engaged in the production, distribution, and marketing of a wide range of cannabis and hemp-based products across the globe. The company operates through two business segments, namely, cannabis, hemp, & other consumer products and Canopy Rivers Inc. It offers renowned brands in the global market, including BioSteel, TWD, Tweed, Tokyo Smoke, First & Free, and DOJA. The firm has a strong presence in Canada, the US, Germany, the UK, Australia, Denmark, Peru, and Brazil.

Strategy

Canopy has a strong focus on investments in marketing, branding, and product differentiation. The company is aiming to develop a large-scale national platform for the medical cannabis market in Canada. Moreover, the company invests a significant amount of revenue in R&D to develop innovative products. It is offering best-in-class CBD products to gain a consumer base worldwide.

Company Snapshot

$169.5M

Revenue

2,000

Employees

2013

Founded

Ontario, Canada

Headquarters

SWOT Analysis

Strengths

Strong capabilities to create strategic alliances and marketing partnerships
Well-developed in-house R&D capabilities
Strong marketing strategies
Skilled workforce
Industry leading brands and quality products offerings
Good marketing strategies

Weaknesses

Competition from local players
Price wars with competitors
High dependency on Canadian market for revenue generation
Decreased R&D investment in 2021

Opportunities

Formulation of innovative drugs
Collaborative research on pharmaceutical products
Mergers & acquisitions to expand in other countries

Threats

Government regulations
Economic recession
Credit risk
Fluctuating global economy
Changing competitive landscape

Key Developments

Date	Approach	Development
December 2021	Agreement	Canopy Growth Corporation entered into an agreement to divest its subsidiary C3 Cannabinoid Compound Co (Germany) and Dermapharm Holding SE (Germany). The C3 develops and manufacture pharmaceutical products. Agreement
April 2021	Acquisition	Canopy Growth Corporation acquired Supreme Cannabis Company, Inc. (Canada) to expand the canopy business in Canada.
October 2019	Acquisition	Canopy Growth Corporation acquired Beckley Canopy Therapeutics (UK) to increase the clinical research related to the therapeutic use of cannabis.
May 2019	Acquisition	Canopy Growth Corporation, which acquired C3 Cannabinoid Compound Co. (Germany), is a leader in cannabinoid-based medical therapies.
February 2019	Acquisition	Canopy Growth Corporation and Sequential Brands Group, Inc. (US) announced in collaboration that Martha Stewart (US) joined the company. The Martha Stewart is assisting in developing and positioning a broad new line of product offerings across multiple categories.
November 2018	Collaboration	Canopy Growth Corporation collaborated with Battelle (US) in order to support canopy’s medical research and novel product development.
August 2018	Strategic Investment	Global alcohol giant, Constellation Brands (US), invested USD 5 billion in Canopy Growth Corporation, which is estimated to be the largest strategic investment in cannabis to date. This investment helped the company strengthen its cannabis product portfolio.
April 2018	Acquisition	Canopy Growth Corporation acquired Annabis Medical s.r.o. (Czech Republic), expanding Canopy’s focus into another emerging medical cannabis market.

Product Offering

Canopy Growth Corporation
- Cannabis Market

Financial Performance

What our clients say

Trusted by forward-thinking businesses
for data-driven intelligence

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.