Carlsberg Breweries A/S

Carlsberg Breweries A/S Overview

Company Headquarters: Copenhagen, Denmark

Founded: 1847

Workforce: ~ 39,000

Company Working: Carlsberg Breweries A/S is engaged in manufacturing and marketing the brewery globally, with a large product portfolio of beer and other beverage brands including alcoholic and non-alcoholic drinks both such as Somersby, soft drinks, and energy drinks. The company owns around 140 brands which include local as well as international premium brands, craft & specialty brands, and alcohol-free brews. The company sells its products and brands in 150 markets which include Western Europe, central & eastern Europe, and Asia. The company has a presence in more than 100 companies globally. The company markets its products under various brand names few of them are Carlsberg, Kronenbourg, Ringnes, 1664 Blanc, Grimbergen, Okacim, Tuborg, and various others. A few of the subsidiaries that come under the company are Baltika Breweries LLC, Carlsberg Sverige AB, Carlsberg Bulgaria AD, Carlsberg Brewery Hong Kong Ltd, and Carlsberg Denmark A/S. The company’s brewery is controlled by an integrated Supply Chain (ISC) which holds all the procurement processes, sets a stand for global brewing technology and logistics services, and ensures end-to-end planning through the entire supply chain.

Strategy

Carlsberg Breweries A/S has launched a strategy that is SAIL’27 which had been focused on five key strategy that is portfolio, funding, geography, executives, and culture. In the product portfolio, the beer category continues to offer attractive long-term volume and value growth opportunities to the company. Moreover, the company is expanding its business in new emerging market to reach more new consumers. The company is also working on developing the digital marketing, e-commerce, and data & analytics, as well as leveraging the existing technologies that will improve the efficiency and effectiveness at workplace.

Company Snapshot

$8,953.9M

Revenue

39,000

Employees

1847

Founded

Copenhagen, Denmark

Headquarters

SWOT Analysis

Strengths

Carlsberg being an old brand has been serving customers for years.
The company owns the well-known brands like Tuborg, Kronenbourg 1664, Baltika, Grimbergen and Somersby. Apart from this, they have more than 500 local beers. This large portfolio helps them to cater every customer and their different tastes

Weaknesses

The number of expenses by the company is increasing which results in a decrease in profits every year.
Due to its high expenses, the company is lacking in conducting good product research and marketing activities.

Opportunities

The company is already having a loyal customer base should think of launching new products like snacks, fruit beverages, desserts, etc. It can also consider launching beers that may be low-carb to serve health-conscious customers.

Threats

With an increase in deaths due to alcohol the government may impose a high amount of tax on alcoholic beverages making them more expensive for customers. Government can also impose limitations on the supply of alcohol.

Key Developments

Date	Approach	Development
March 2023	Merger & Acquisition	The Carlsberg Group has acquired all the issued and outstanding common shares of Waterloo Brewing. The sale was approved by over 99% of Waterloo Brewing shareholders in a vote that took place on February 23 and all legal steps have now been finalized. Following the approval by Waterloo Brewing shareholders, the transaction was formally completed on Tuesday, 7th March. The acquisition of Waterloo Brewing significantly improves the company's growth prospects in the Canadian market.

Product Offering

Carlsberg Breweries A/S
- Global Beer Market

Financial Performance

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