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Catapult Sports

Company Profile Analysis

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Catapult Sports - Semiconductor showcase

Year Founded & Workforce

2006

400 Employees

Industry

Semiconductor

Services

Sports Technology Market
C

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Catapult Sports Overview

Company Headquarters: Australia

Founded: 2006

Workforce: ~400

Company Working: Catapult Group International Ltd engages in developing a platform of solutions for sports teams and athletes. It mainly operates through four business segments which are wearable technology, video analysis, athlete management, and content licensing. The company has a significant presence in the sports analytics market. Its video analysis and wearable technology solutions are offered to prominent clients on both a subscription and upfront sales basis. It is working with more than 2970 teams in 39 sports.

Strategy

Catapult is committed to making performance technology available to athletes at all levels. It is focused on entering new markets and emphasizing collaborations with prominent end users. The company's growth strategy revolves around new product launches at regular intervals to gain traction in the market.

Company Snapshot

$0.068M

Revenue

400

Employees

2006

Founded

Australia

Headquarters

SWOT Analysis

Strengths

  • Strong presence in North America
  • Advanced technology
  • Continuous growth in revenue
  • Expansion in services

Weaknesses

  • High priced products
  • Limited advertisement and promotions
  • Incompatible with other software

Opportunities

  • Consistent customer growth
  • Expansive distribution network
  • Smart wearable technology

Threats

  • Increasing number of local players

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Key Developments

DateApproachDevelopment
November 2021Product LaunchCatapult launched a baseball performance analytics solution to help avoid injuries and speed up critical decision-making. The product includes a new algorithm to discern Swing, Pitch, and Throw actions specific to baseball players' motions.
November 2021DeploymentCatapult signed a multi-year deal with Motorsport Games, which develops video games for the most iconic race series worldwide. With this deal, the company officially entered the eSports industry.
August 2021Product LaunchCatapult launched Catapult One, a wearable performance solution for the next generation of athletes. Catapult One provides players and coaches at all levels with the tools to track, analyze, and improve performance with professional-level accuracy.

Product Offering

  • Catapult Sports
    • Sports Technology Market

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

By Business Segment: Sales rose from USD 0.1 Mn in 2020 to USD 0.1 Mn in 2022.
Catapult Sports — By Business Segment
Series (USD Mn)202020212022
Sales0.10.10.1

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