CBS Corporation Overview
Company Headquarters: New York, US
Founded: 1986
Workforce: 12,770
Company Working CBS Corporation is a mass media company, which creates and distributes content across a variety of platforms to audiences across the globe. The company operates in every field of media and entertainment including cable, publishing, local TV, film and interactive services. The company operates its business via entertainment, cable networks, publishing, and local media segments. The entertainment segment comprises the CBS Television Network, CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Interactive, and CBS Films as well as the company's digital streaming services, CBS All Access and CBSN. The cable networks consist of CBS Sports Network, Showtime Networks, and Smithsonian Networks. The publishing segment manages the Simon & Schuster's consumer book publishing business under the names of Simon & Schuster, Pocket Books, Scribner, and Atria Books. The local media segment consists of CBS Television Stations and CBS Local Digital Media which manages content from local websites and television stations. CBS Corporation majorly operates in the US and Canada.
Strategy
CBS Corporation believes in creating and acquiring premium content which is widely accepted by audiences globally and help in generating affiliate and subscription fee, licensing and advertising revenues by distributing this content. The company plans to increase its investment in premium content to enhance its opportunities for revenue growth, which includes exhibiting the content offered by the company on its direct-to-consumer digital streaming services. This helps in expanding the distribution of its content internationally and securing compensation from multichannel video programming distributors (MVPDs), third-party live television digital streaming offerings “virtual MVPDs), and television stations associated with the CBS Television Network. CBS Corporation also seeks to increase its advertising revenues by monetizing all content viewership as industry dynamics evolve to reflect viewers’ changing habits. The company’s continued ability to capitalize on these and other emerging opportunities will provide incremental revenues across all the main revenue streams.
