C.C.Jensen A/S

C.C.Jensen A/S Overview

Company Headquarters: Svendborg, Denmark

Founded: 1953

Workforce: ~ 201-500

Company Working: C.C.Jensen A/S is Danish family owned company, initially the company initially started as the manufacturer of oil filters for marine engines. Gradually, the company expanded its businesses by acquisition of ship windows and metal foundry facilities. After that acquisition the company’s business is fragmented into three formed such as Filter Division, Window Division, and Filter Division. The company offers BYPASS FILTER under filter division. From the initial year of establishment, the company is continuously focusing on the expansion in the core business area. C.C.Jensen A/S started its licensed production of CJC filter products in 1950 in Germany, and in 1965 in Japan.

Strategy

C.C. JENSEN A/S. is focused on delivering quality products and services to its customers. It has been also focused on sales growth that enhances its operating margin by leveraging its fixed cost. The company keeps upgrading its technology to streamline its manufacturing process and get quality products.

Company Snapshot

500

Employees

1953

Founded

Svendborg, Denmark

Headquarters

SWOT Analysis

Strengths

The company is global leader in oil maintenance and having experience of approximately 65 years. C.C. JENSEN A/S manufactures filtration solutions under the brand name of CJC® Offline Oil Filtration solutions for the removal of water, particles, acidity and various oil degradation products such as hydraulic oils, gear oils, lube oils, and diesel fuels among others.

Weaknesses

The company has not been able to tackle the challenges present by the new entrants in the segment and has lost small market share in the niche categories. C.C. JENSEN A/S must build internal feedback mechanism directly from sales team on ground to counter these challenges.

Opportunities

The new technology delivers a prospects to C.C. JENSEN A/S to practices segregated pricing strategy in the fresh market. This strategy allow the firm to keep its dedicated customers with great service and appeal new customers through other value-oriented proposals..

Threats

Increasing powers of local distributors also create a threat in few markets as the rivalry is paying higher margins to the local distributors.

Product Offering

C.C.Jensen A/S
- By Pass Lubrication Filter Market

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