Centili

Centili Overview

Company Headquarters: UK

Founded: 2011

Workforce: ~77

Company Working: Centili is a direct carrier billing service provider for worldwide digital content monetization, supporting providers across numerous platforms. The company's products include a payment page, a payment library, and a payment API. The company collaborates with operators, online businesses, app developers, and digital content providers to enable them to begin collecting payments and give the best possible end-user experience. With its global reach, it provides its products and services. Centili collaborates with telecoms and enterprises, websites, mobile apps, games, and social networks worldwide. Over 280 mobile network operators (MNOs) use the company's service to provide services in over 80 countries.

Strategy

Centili aims to drive growth by offering new mobile payment solutions and a frictionless customer experience. It executes courageously and passionately to reach perfection. It works hard to deliver excellent service and products. It develops ever-evolving processes and products by challenging the current condition. Centili now collaborates with over 280 mobile network operators and significant digital content suppliers. It allows greater mobile engagement and rapid digital monetization when used together.

Company Snapshot

77

Employees

2011

Founded

UK

Headquarters

SWOT Analysis

Strengths

Strong geographic reach enables the company to cater to a broader set of audience, thereby, acting as a strength for the company

Weaknesses

Limited focus on business expansion through mergers and acquisition strategies

Opportunities

Growing popularity of subscription-based digital content is creating an opportunity for the company to gain more customers

Threats

Presence of well-established players which dominate the market might create challenges for the company in achieving a significant market share

Key Developments

Date	Approach	Development
February 2022	Partner	Centili, a digital monetization firm, and ZEE5 Global, the leading streaming platform for South Asian content, have joined forces to provide customers in Bahrain and the Kingdom of Saudi Arabia (KSA) with safe and convenient access to the most diverse range of South Asian entertainment. Centili has enabled carrier billing on Zain Bahrain and Zain Saudi Arabia for ZEE5 Global.
October 2021	Ranked	Centili has been named Tier 1 Direct Carrier Billing Vendor 2021 in a thorough, impartial survey conducted by the expert research firm ROCCO. Centili has held the top-tier rating for the third year in a row.
February 2020	Launch	iTaxi has developed a new ticketing concept supported by direct carrier billing, allowing consumers to charge cab journeys to their Play postpaid plans. Centili handled the model's technological integration.
January 2020	Launch	Busuu, a language study app, has implemented DCB payments on Play in Poland through Centili.

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