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Centurylink, Inc.

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Centurylink, Inc. - ICT showcase

Year Founded & Workforce

1930

136,000 Employees

Industry

ICT

Services

Software-Defined Wide Area Network
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Centurylink, Inc. Overview

Company Headquarters: U.S

Founded: 1930

Workforce: ~ 136,000

Company Working: CenturyLink, Inc. is a provider of integrated communications to residential and business customers. It operates through the business and consumer segments. The business segment provides local and long-distance voice services, VPN data network, private line, ethernet services, managed services, network security, information technology, wavelength, broadband, colocation, and data center services, professional and other services provided as after-sales services, and various other ancillary services to small, medium and enterprise businesses, wholesale and government customers, and other communication providers. The consumer segment provides broadband, local and long-distance voice, video, and other ancillary services to residential customers. The company operates primarily in the U.S.

Strategy

CenturyLink follows a mix of organic and inorganic growth strategies. The company focuses on new product development to increase its market share. In March 2018, the company launched connectivity speeds of up to 1 gigabit per second to Chatham Park's residents. The company is also focused on strategic acquisitions to expand market reach. This is evident in the acquisition of Level 3 Communications in January 2017, which is estimated to increase its geographic presence in more than 60 countries and broadband infrastructure for small businesses and consumers.

Company Snapshot

136,000

Employees

1930

Founded

U.S

Headquarters

SWOT Analysis

Strengths

  • Growth in revenue
  • Extensive network infrastructure
  • Strong Cash position

Weaknesses

  • Dependence on the US market
  • Increasing Debt

Opportunities

  • Strategic merger and acquisition
  • Positive outlook for global telecommunication market trough 5G and IoT
  • New product launches

Threats

  • Competitive market
  • Regulatory environment in telecommunication
  • Currency risks

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Key Developments

DateApproachDevelopment
December 2019PartnershipCenturyLink reached an agreement to provide SD-WAN services to Braskem, one of the largest thermoplastics’ resins producer in the Americas. CenturyLink will use Cisco's Viptela SD-WAN to provide Braskem with an SD-WAN network that can be deployed to branch sites while delivering cost savings with private and public network connections. It will also provide optimized cloud connectivity and application-aware routing.
June 2019Product LaunchCenturyLink launched its enterprise SD-WAN services in Latin America. Customers will be able to create safe, private networks over a mix of public and private infrastructure, with site-to-site encryption, regardless of access or transport technology used.

Product Offering

  • Centurylink, Inc.
    • Software-Defined Wide Area Network

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