CERAX

CERAX Overview

Company Headquarters: Johannesburg, South Africa

Founded: 1982

Workforce: ~1,000+

Company Working: CERAX is a specialty wax and wax-based products manufacturer. The company is engaged in the trading, blending, and solidification of waxes and wax derived products. The company’s product portfolio includes synthetic waxes, paraffin waxes, natural waxes, wax blends, and specialty wax products. It offers sugarcane waxes under the natural waxes segment. The company provides its sugarcane waxes for food and cosmetics applications. Additionally, the company offers services such as wax formulation assistance, solidification services, cleaning and bleaching, and wax analysis.

Strategy

CERAX aims at becoming the leading manufacturer of specialty wax and wax-based products globally. The company is focused on developing new products to cater to new applications and functions using sustainable and progressive methods. It strives to innovate the processing, engineering, formulation, and manufacturing of specialty chemicals and invent new sources of wax or wax alternatives.

Company Snapshot

1,000

Employees

1982

Founded

Johannesburg, South Africa

Headquarters

SWOT Analysis

Strengths

Strong geographical presence
Robust R&D capabilities

Weaknesses

Limited product portfolio

Opportunities

Strategic acquisitions and mergers
Expansion of product portfolio in the sugarcane wax segment

Threats

Threat from the new entrants

Product Offering

CERAX
- Sugarcane Wax

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