Charoen Pokphand Group

Charoen Pokphand Group Overview

Company Headquarters: Bangkok, Thailand

Founded: 1986

Workforce: 1,26,341 as of 31 December 2017

Company Working: Charoen Pokphand Group Company Limited operates as a holding company. The Company, through its subsidiaries, focuses on Agro-industry and food, marketing and distribution, and telecommunication businesses. The Company operates in 16 countries, exports products from Thailand to over 30 countries, covering over 4 billion population around the world. The Company operates in both the livestock (swine, broilers, layers, and ducks) and aquaculture (shrimp and fish) businesses. The major products of feed business include swine feed, chicken feed, duck feed, shrimp feed and fish feed, both in the form of concentrated feed and complete feed in powder and pallets.

Strategy

The company invests hugely in R&D activities to offer quality products based on the high demand for animal feed in the global market. The company is upfront towards adopting new technologies to bring in new products in the segment. The company is highly focusing on geographical expansions wherein it can increase its customer base for which its focus is in its exports. They are taking huge initiatives to expand their exports business. Moreover, it is undergoing few tie-ups to grow in the untapped markets. They have also invested to expand distribution channels through its own outlets and retail shops.

Company Snapshot

$11,824M

Revenue

126,341

Employees

1986

Founded

Bangkok, Thailand

Headquarters

SWOT Analysis

Strengths

Holds a prominent place in the market in the production of various forms of livestock feed such as concentrate, powder and pellets.
Leader in the research & development field
Inclination towards modern technologies in the production site

Weaknesses

Limited global presence in comparison to market leaders in this field

Opportunities

Implementing an eco-friendly policy would help reduce waste disposable expenses
Good prospects in markets like India, China, and Indonesia

Threats

Impacts from the increasing economic uncertainty in the United States and the European Union, which may cause the global economy to slow down at a higher rate than expected

Key Developments

Date	Approach	Development
July-2018	Expansion	Charoen Pokphand Foods (CP Foods) is planning to build an aqua feed mill on India’s west coast, where it is now processing shrimp in its second leased plant in the country.
April-2018	Acquisition	Charoen Pokphand Foods PCL acquired a minority share in one of Brazil’s top shrimp farmers and processors, Camanor Products Marinhos Ltd.
October-2016	Acquisition	Charoen Pokphand Foods Plc (CPF), the SET-listed flagship of agro-business giant Charoen Pokphand Group, has acquired a 70% stake in a Chinese poultry firm
July-2015	Acquisition	Thailand-based agro-industrial and food conglomerate Charoen Pokphand Foods (CPF) acquired the Russia-based poultry business of Agro Invest Brinky
July-2014	Expansion	Charoen Pokphand Foods (CPF) invested heavily to expand its operations in Andhra Pradesh, India.
July-2014	Partnership	The company had a business tie-up with Itochu Corp. to expand their business in the world’s most populous regions.

Product Offering

Charoen Pokphand Group
- Animal Feed

Financial Performance

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