Cheng Shin Rubber Ind. Co. Ltd. (Cheng Shin Tire) Overview
Company Headquarters: Changhua, Taiwan
Founded: 1967
Workforce: ~20,000
Company Working: Cheng Shin Tire develops, manufactures, imports, exports, and retails tires and tubes for bicycles, motorcycles, all-terrain vehicles, autos, trucks, forklifts, and agricultural, lawn, and garden equipment. It operates through 12 production bases, worldwide, of which seven are located in China. The company’s distribution network spans across more than 150 countries, globally. It is currently concentrating on growing its presence in emerging markets, such as India and Indonesia, where it established production facilities in the second and third quarters of 2017, respectively. The brand recognition of one of its wholly owned subsidiary Maxxis International is expected to boost the growth of Cheng Shin Tire in the next few years.
It has a wide network of subsidiaries, which includes, Maxxis Rubber India Private Limited, Maxxis Tech Center Europe B.V, PT. Maxxis International Indonesia, Cheng Shin Holland B.V., Cheng Shin Rubber USA Inc.
Strategy
Cheng Shin Tire focuses on defining and strengthening its strategies as well as improving its production capabilities by enhancing its existing production capacity and establishing new factories. It is planning to increase investments for developing technology and equipment to increase its market share. The company is also focusing on improving safety, hygiene, environmental protection, and energy management in all its production plants. Cheng Shin Tire strategizes to meet and exceed customer satisfaction by developing products as per the customer demand and market trends. The company is planning to apply its sales-oriented marketing strategy to integrate the production lines and increase its market share. Furthermore, it is planning to refine and develop technologies that lower the costs and increase profitability to achieve optimized efficiency.
