CHINA UNICOM Overview
Company Headquarters: China
Founded: 1994
Workforce: ~107,000
Company Working: China United Network Communications Group Co., Ltd or China Unicom (CUniq in short) is a Chinese state-owned telecommunications operator. China Unicom is the world's fourth-largest mobile service provider by subscriber base. The company has strategic alliances with companies such as Telefonica SA of Spain in areas such as procurement, mobile service platforms, service to MNC's wholesale carriers, roaming, technology, among others, where both companies have been cooperating since the signature of their strategic alliance agreement in 2008.
Strategy
China Unicom follows an organic growth strategy. The company is focusing on expanding its consumer base by providing solutions for enterprises such as dedicated networks and private networking equipment. The company is facing challenges with dwindling customer base and increased competition in the regional market. The diversification is aimed at reducing dependence on the low-margin and highly competitive consumer markets and make a shift towards the enterprise market.
