CHR-Hansen Overview
Company Headquarters: Hørsholm, Denmark
Founded: 1874
Workforce: 3,151
Company Working: CHR-Hansen is a multinational company, which offers solutions to improve food and health. The company manufactures different products under five broad segments including food cultures and enzymes, natural colors, plant health, animal health, and probiotic supplements & infant formula. It offers probiotic strains, which are used in different areas such as gastrointestinal balance, immune system support, and women’s microflora. The company has production units located in Denmark, Germany, France, the Czech Republic, Brazil, China, Italy, Peru, and the US. The company caters to customers present globally.
Strategy
Chr. Hansen A/S is focused on R&D to develop new products, which will broaden its product portfolio. It strategizes to excel in the development of bioprotection, plant health and the human microbiome, which are its key strategic areas. The company aims to build long term strategic relations with its customers by providing customized solutions to cater to customer demand, at a lucrative cost-to-value ratio for customers. The company is planning to invest in marketing and distribution network to achieve market penetration.
