ChromoGenics AB Overview
Company Headquarters: Sweden
Founded: 2003
Workforce: ~30
Company Working: ChromoGenics AB operates as a holding company, which develops window technologies for saving energy and increasing the comfort levels in buildings. The company offers dynamic glass with controllable heat and light transmission. The company’s unique technology ConverLight provides sustainable solar control for increased indoor comfort and energy efficiency. ConverLight has also contributed to Green Building certifications.
Strategy
ChromoGenics AB has been focusing on market penetration and development by strengthening product portfolio and its capabilities. The company is focused on integrating advanced technology and global manufacturing capabilities to develop new products. This is mainly done to optimize costs and expand customer base. The company adopts the expansion and collaboration strategies for achieving gradual growth. The company also focuses on maintaining the quality of products and emphasizes strategic partnerships. For instance, in August 2018, ChromoGenics AB acquired I-Window, a company that markets and sells a proprietary insulating glass product, to expand its product portfolio and strengthen its sales organization. The products in both companies complement each other very well, so there are good development opportunities for common products. The acquisition is in line with its strategy of delivering a larger offer and getting closer to its customers.
