Ciena Corporation

Ciena Corporation Overview

Ciena Corporation specializes in services, software, and networking systems. The company operates through three business segments—networking platforms, software-related services, and global services. The network platform segment includes packet networking, converged packet-optical, and optical transport product portfolio. The packet networking portfolio allows users to simplify the distribution and delivery of new profit-generating services to the customers and enterprise end-users. Few subsidiaries of Ciena Corporation are Packet Design, Donriver Inc., Cyan, CIENA Communications Inc., and Ciena Canada Inc. The company operates across North America, Asia-Pacific, Europe, the Middle East and Africa, and the rest of the world.

Strategy

Ciena’s strategizes to consistently invest in technology in order to diversify and strengthen its networking solution and enhance its market position. The company focuses on market penetration and development. The main strategy of the company is to spend more on investments to innovate new products. Key initiatives for the same includes extending innovation leadership and empowering customers in terms of their networking needs. Their main motive is to invest in research & development to come up with a new product line. The company has a broad portfolio of high-quality products that also include technical support.

Company Snapshot

$2.8M

Revenue

SWOT Analysis

Strengths

Strong financial performance
Diversified customer base
Strong presence in North America
Broad product portfolio

Weaknesses

Dependence on US market for revenue generation
Dependence on third party suppliers

Opportunities

Product launches
Strong outlook for cloud data traffic and cloud computing market
Investing in strategic partnership and acquisition

Threats

Foreign exchange risks
Increasing competition
Intense competition

Key Developments

Date	Approach	Development
August 2015	Acquisition	Ciena Corporation acquired Cyan, Inc., a leading provider of next-generation software and platforms to enable open, agile, and scalable software-defined networks, pursuant to the terms of the acquisition agreement. Cyan adds multi-vendor network and service orchestration and next-generation network management software. The Blue Planet portfolio offers a carrier-grade, multi-vendor SDN and NFV platform designed to automate, orchestrate, and manage the lifecycle of virtualized services across data centers and the WAN. It also includes a family of applications designed to control and manage both physical network elements and virtual SDN/NFV resources.

Product Offering

Ciena Corporation
- Software-Defined Networking
Software-Defined Networking

Financial Performance

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