Citrix Systems Inc. Overview
Company Headquarters: Florida, US
Founded: 1989
Workforce: ~10,000
Company Working: Citrix Systems Inc. (Citrix) designs, develops, and markets information technology solutions. The company operates under a single reportable segment which provides a digital workspace that unifies apps, data, and services. It markets and licenses its solutions via multiple channels worldwide, which includes selling through its resellers, direct sellers, and over the Internet. The company derives its sales from solutions related to its digital workspace, networking products, and related support services. The networking operation includes hardware or software-based solutions with Citrix ADC, and Citrix SD-WAN as its major product offerings. Citrix SD-WAN offers an integrated platform of security, routing, WAN optimization, and path control for simplifying implementation and maintenance of the branch network, which allows customers to leverage hybrid WAN architecture, thereby increasing the WAN capacity. Citrix operates in the Americas, Europe, the Middle East and Africa (EMEA) and the Asia Pacific regions.
Strategy
Citrix Systems Inc. invests in research and development to develop new solutions and core technologies in its core market and further enhance the functionality, reliability, performance, and flexibility of its existing solutions. Also, the company continues to invest in its global system integrator partnerships, including IBM Corporation, DXC Technology, and Fujitsu Ltd, that have multiple offerings in the market with Citrix workspace and Citrix networking solutions. It markets and licenses its solutions through numerous channels worldwide, including selling through resellers and direct over the web. The company focuses on increasing the productivity of its existing partners, and building capacity through targeted recruitment, introducing programs to increase partner mindshare, limit channel conflict and increase partner loyalty.
