Clever Tap Overview
Company Headquarter: US
Founded: 2013
Workforce: Approx. 30
Company Working: Clever Tap provides a powerful mobile marketing platform which helps marketers in retaining their valuable users for long-term. Clever Tap help companies in building valuable long-time relationships with their users by providing them with access to real-time behavioral analytics and a platform which lets them engage with users on right channels at the right time with personalized messages. Clever Tap provides analytical features like Funnels, retention cohorts, Flows and Pivots. For user engagement, Clever Tap delivers journeys, clever campaigns, triggered & scheduled campaigns, personalization, user segmentation, and A/B testing. Clever Tap also offers features like push notifications, email messages, in-app notifications, and SMS notification among others. Clever Tap has over 8000 customers globally and has reached over 1 billion devices. Per month Clever Tap processes 55 billion events and sends 10 billion messages. Clever Tap partners include AWS, branch, SendGrid, and AppsFlyer’s among others. Clever Tap has offices in San Francisco, New York, London, Singapore Mumbai, and Bengaluru.
Strategy
Clever Tap focuses on raising funding to further develop its platform and expand its reach. Clever Tap has raised funding from Accel partners who infused seed money of USD 1.4 million in 2014. The company further managed to raise another USD 8 million from Sequoia Capital India and Accel partners in 2015. Funding is the main part of raising money for development and increasing customer reach of the product. Clever Tap also focusses on partnerships to further increase its reach and provide holistic solutions to their partners. Major partners of Clever Tap include AWS, Branch, SendGrid, and AppsFlyer’s among others. Partnerships with emerging businesses in India is another key part of its business strategy
