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Columbia Sportswear Company

Company Profile Analysis

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Columbia Sportswear Company - Food & Beverages showcase

Year Founded & Workforce

1938

8,900 Employees

Industry

Food & Beverages

Services

ColumbiaMountain HardwearprAnaOthers
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Columbia Sportswear Company Overview

Company Headquarters: Oregon, US

Founded: 1938

Workforce: ~8,900

Company Working: Columbia Sportswear Company is engaged in designing, offering, and marketing branded apparel across the globe. It offers products such as footwear, sportswear, accessories, and equipment through three brands, namely, Sorel, prAna, and Columbia, across more than 100 countries across the globe. The company has a strong presence in North America, Latin America, Asia-Pacific, Europe, the Middle East & Africa.

Strategy

Columbia Sportswear Company consistently focuses on product innovations. It is focused on attaining the highest production quality principles to drive global growth. Moreover, it also focuses on expanding its presence in the market by setting up new facilities across the globe.

Company Snapshot

$3,397.35M

Revenue

8,900

Employees

1938

Founded

Oregon, US

Headquarters

SWOT Analysis

Strengths

  • Developed distribution network
  • High customer satisfaction
  • Focus on product innovation
  • Skilled workforce

Weaknesses

  • Limited investment in research & development
  • High inventory costs

Opportunities

  • Product innovations
  • Engaging customers through online channels

Threats

  • High competition
  • Changing environmental regulations

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Key Developments

DateApproachDevelopment
August 2019ExpansionColumbia Sportswear Company expanded its global headquarters’ campus in Washington County, Oregon.

Product Offering

  • Columbia Sportswear Company
    • Columbia
    • Mountain Hardwear
    • prAna
    • Others

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