Comcast Corporation Overview
Company Headquarters: US
Founded: 1963
Workforce: ~189,000
Company Working: Comcast Corporation is a media and technology company that provides video, Internet, and phone services to its customers. The company operates through three primary segments: Comcast Cable, Sky, and NBCUniversal. Comcast Cable has one reporting sub-segment, namely, cable communications. NBCUniversal has four reportable sub-segments: broadcast television, cable networks, theme parks, and filmed entertainment. The cable communications segment provides high-speed Internet, video, security and automation, and voice services under Xfinity’s brand name. The cable networks segment covers national cable networks, news networks, regional sports, cable television studio production operations, and international cable networks. The broadcast television sub-segment provides Telemundo broadcast networks and NBC. The theme parks segment comprises Universal theme parks in Orlando, Florida, Hollywood, Osaka, Japan, and California. The filmed entertainment segment consists of production, acquisition, distribution, and marketing of filmed entertainment. The Sky business segment comprises a direct-to-consumer business’s operations, providing video, high-speed Internet, voice, and wireless phone services. The corporate & other segment includes operations of other business such as Comcast Spectacor and wireless phone services. The company has a high presence in the North American and European regions. It is a public company listed on the NASDAQ Stock Exchange as NASDAQ: CMCSA.
Strategy
Comcast corporation aims to maintain its position in the market via organic and inorganic strategies. The company invests heavily to offer unique products and services to its user which increases the customer satisfaction. The company also focuses on strategic mergers and acquisition to increase its market presence and strengthen its position in the global scenario. For instance, the acquisition of Sky helped Comcast to increase its presence in the European market as well as expand its product offerings.



