Comcast Corporation

Comcast Corporation Overview

Company Headquarters: US

Founded: 1963

Workforce: ~189,000

Company Working: Comcast Corporation is a media and technology company that provides video, Internet, and phone services to its customers. The company operates through three primary segments: Comcast Cable, Sky, and NBCUniversal. Comcast Cable has one reporting sub-segment, namely, cable communications. NBCUniversal has four reportable sub-segments: broadcast television, cable networks, theme parks, and filmed entertainment. The cable communications segment provides high-speed Internet, video, security and automation, and voice services under Xfinity’s brand name. The cable networks segment covers national cable networks, news networks, regional sports, cable television studio production operations, and international cable networks. The broadcast television sub-segment provides Telemundo broadcast networks and NBC. The theme parks segment comprises Universal theme parks in Orlando, Florida, Hollywood, Osaka, Japan, and California. The filmed entertainment segment consists of production, acquisition, distribution, and marketing of filmed entertainment. The Sky business segment comprises a direct-to-consumer business’s operations, providing video, high-speed Internet, voice, and wireless phone services. The corporate & other segment includes operations of other business such as Comcast Spectacor and wireless phone services. The company has a high presence in the North American and European regions. It is a public company listed on the NASDAQ Stock Exchange as NASDAQ: CMCSA.

Strategy

Comcast corporation aims to maintain its position in the market via organic and inorganic strategies. The company invests heavily to offer unique products and services to its user which increases the customer satisfaction. The company also focuses on strategic mergers and acquisition to increase its market presence and strengthen its position in the global scenario. For instance, the acquisition of Sky helped Comcast to increase its presence in the European market as well as expand its product offerings.

SWOT Analysis

Strengths

Wide customer reach
Strong financial performance

Weaknesses

Increasing debt
High dependency on the US market

Opportunities

High demand in the broadcasting and cable television market
Growing demand for cloud computing
Strategic alliance
Hogh demand in the broadcasting and cable television market
Strategic alliances

Threats

Intense market competition
Stringent government regulations
Intense market Competition
Stringent goverment regulations

Key Developments

Date	Approach	Development
February 2023	Partnership	NBCUniversal made a new partnership with The Alliance for Media Arts + Culture that builds on the company’s commitment to expand career pathways and promote apprenticeship for underrepresented communities in the creative industry. The Alliance will receive a $119,000 grant from NBCUniversal to provide training and development for participants in the company’s Creative Impact Lab.
March 2023	Rebranding	Universal Parks & Resorts, a unit of Comcast NBCUniversal is rebranded to Universal Destinations & Experiences. This rebrand better reflects the full breadth of innovative offerings Universal brings to fans around the globe and its intent to continue to expand its business in the future.
February 2021	Product Launch	Comcast announced the launch of Black Experience on Xfinity, the first-of-its-kind destination of Black entertainment, movies, TV shows, and news. Curated by industry leaders, Black Experience plans to feature high-quality content from several of Xfinity’s existing network partners at no additional cost while investing millions of dollars in fostering and showcasing emerging Black content creators.
October 2020	Product Development	Comcast Corporation announced the launch of the next-generation xFi Pod, which is available to Xfinity Internet customers. The newly launched product helps the customer elevate the Wi-Fi experience by producing a wall-to-wall mesh network throughout the customer's homes. It can deliver high speed to more connected devices.
September 2020	Agreement	Comcast Corporation entered into an agreement with REVOLT to create impactful cultural content. The collaboration aims at expanding the network availability to Xfinity TV customers in the existing and new markets.
June 2020	Development	Comcast Corporation announced that Spotify was available to stream on Xfinity. The customers would be able to listen to audio streaming services, including podcasts and music tracks, directly on TV from home.
January 2020	Acquisition	Comcast Corporation acquired Blueface, one of the leading service providers of unified communication. Combining the Unified Communications solution of Blueface to the portfolio of Comcast Corporation is expected to offer customers access to video and audio tools to connect employees across locations and devices.
December 2019	Partnership	Comcast Corporation entered into a partnership with NuEyes, a wearable technology company. The companies have partnered to provide the customers with a Xfinity stream entertainment watching experience to visually decrease customers through the virtual reality technology of NuEyes.
June 2019	Product Expansion	Comcast Corporation introduced a new feature to the existing Xfinity X1. The newly launched feature provides the customer to navigate the television using only eyes who are physically disabled.
April 2019	Product Development	In partnership with HBO, Comcast Corporation launched Game of Thrones (GoT) on an immersive destination on, namely, Xfinity X1. The service includes character recaps, every episode, season wrap-ups, extra web content, and behind-the-scenes interviews. It also offers a polling feature that can be accessed at any time and allows viewers to make their selection and see how it builds up against other audiences in real-time, offering an enriched customer experience.
March 2019	Product Development	Comcast Corporation announced the launch of the Flex streaming platform, Xfinity. The new platform allows customers to control and manage all the connected devices in their homes using television and voice control. This will offer customers a differentiated, flexible, and affordable platform to stream movies and shows for free and easy navigation and management with voice remote, enhancing consumer performance.
September 2018	Acquisition	Comcast acquired Sky, one of the leading media giants based in the UK. The company approximately 23 million customers across Europe and backed the production of shows for HBO, Amazon, and Showtime. It is also recognized for broadcasting sports shows such as the Premier League. This will help Comcast increase its geographic footprint and widen its service offerings.