Content Square SAS

Content Square SAS Overview

Company Headquarter: France

Founded: 2012

Workforce: Approx. 300

Company Working: ContentSquare provides companies with a digital experience platform which helps business identify how and why users interact with their app, mobile, and websites. The digital experience platform detects and computes user movements through touches and mouse movements and transforms this data into insights, which helps companies in reducing operational cost and in increasing user engagement. ContentSquare uses technologies like artificial intelligence and big data to generate automatic responses to queries to enhance user experience. ContentSquare uses a data-driven approach for product enhancement. The company provides features like zone-based heatmaps, customer journey analytics, benchmark and reporting, mindset methodology, retroactive behavioral segmentation, advanced session replay, ai insights and smart alerts. It also provides solutions for a wide range of industries like Automotive, BFSI, Retail, Energy, and Gaming among others. ContentSquare has offices in New York, Paris, London, and Munich. Major partners of the company include Optimizely, Oracle, Adobe Analytics, and Google Tag manager among others.

Strategy

ContentSquare uses organic approach as its business growth strategy. The company focusses on raising funding to power their research and development activities. ContentSquare also leverages AI capabilities to provide UX data analytics to its clients. ContentSquare releases new products to match the market requirements and introduce new concepts and metrics in analytics. The company has landed two major funding worth USD 42 million and USD 20 million respectively for the development of their AI-enabled platform. The funding would help the company to expand globally and attract new talent to advance its vision

Company Snapshot

300

Employees

2012

Founded

SWOT Analysis

Strengths

Wide range of analytics solutions
Unique product features
Applications in wide range of industries

Weaknesses

Lacks few important tools like feedback management and knowledge management.

Opportunities

Increasing application of app analytics in industries like BFSI, automotive, retail and gaming.
Adoption of Artificial Intelligence.

Threats

Competition from market in terms of pricing.
Increase in regulations related to user privacy.

Product Offering

Content Square SAS
- App Analytics

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