Continental Corporation

Continental Corporation Overview

Company Headquarters: Germany

Founded: 1871

Workforce: 235,473

Company Working: Continental Corporation offers products and services for the automotive industry. The company develops intelligent technologies, products, and services for transporting people and their goods. Continental Corporation is divided into two groups, namely, automotive and rubber. The automotive group comprises three divisions—chassis & safety, interior, and powertrain. The tire and the ContiTech divisions fall under the rubber group. The powertrain division is divided into five business units, viz. engine systems, fuel and exhaust management, hybrid electric vehicles, sensors and actuators, and transmission. The company operates in 554 locations in 61 countries including China, Brazil, France, Germany, Canada, and the US.

Strategy

Continental Corporation focuses on improving its management and work processes. The company has established the Hoshin Kanri planning and management system where all managers and employees are involved in a systematic, interconnected strategy process. Continental also aims at increasing its presence outside of the automotive industry. The company invests in research and development to enhance product quality and meet the demand for productive and efficient technologies. In 2017, it spent USD 3506.2 million on research and development.

Company Snapshot

$47,604.2M

Revenue

235,473

Employees

$22,900M

Market Cap

1871

Founded

Germany

Headquarters

SWOT Analysis

Strengths

Strong brand image
Focus on R&D
Global presence

Weaknesses

Dependence on the automotive group-business segment

Opportunities

Change in legal framework for fuel consumption and emission standards

Threats

Potential trade difficulties

Product Offering

Continental Corporation
- Engine encapsulations

Financial Performance

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