ContiTech AG

ContiTech AG Overview

Company Headquarters: Hanover, Germany

Founded: 1871

Workforce: ~ 243,226

Company Working: ContiTech AG (ContiTech) is a multinational producer and distributor of several systems and functional parts made from rubber, metals, polyamide, and textile. It also offers electronic components for plant and machine engineering, as well as the automotive and mining industries. The company mainly has two groups, namely the rubber group and automotive group, through which it sells its products. The rubber group is further sub-divided into Tires and ContiTech. The ContiTech division is further segmented into seven units. Under the surface solutions unit, ContiTech offers artificial leather. The company has operation in 544 locations in over 60 countries, across regions including North America, Europe, Asia Pacific, and Latin America.

Strategy

ContiTech is focusing on offering better products and solutions with high investments in research and development. The company had invested USD 3.5 billion in R&D in 2018. The company also aims in the global balanced distribution of regional sales, which allows them to be less dependent on individual regional sales markets and prevent the effects of economic fluctuations. This helps them to create equal opportunities in the Asia-Pacific and North America markets while keeping a stronghold in the European market.

Company Snapshot

$44,934.9M

Revenue

243,226

Employees

1871

Founded

Hanover, Germany

Headquarters

SWOT Analysis

Strengths

Wide geographic presence
Established distribution channel

Weaknesses

Limited product offering

Opportunities

New product development

Threats

Larger players dominate the market
Changing trade policies in the European market

Key Developments

Date	Approach	Development
December 2018	Capacity Expansion	ContiTech invested USD 2.5 million to set up a new production unit in Pune, India, which is expected to be functional by 2020. This production facility will manufacture and offer premium materials such as Acella eco artificial leather to the local market.
January 2018	Product launch	ContiTech’s Benecke-Hornschuch Surface Group launched a new laif VyP upholstery material. It is a breathable upholstery material, a hybrid material with a combination of vinyl and polyurethane.
June 2017	Merger	ContiTech merged with Benecke-Kaliko A.G., which develops and manufactures decorative and technical surface materials, which now serves under the Continental brand.

Product Offering

ContiTech AG
- Surface Materials

Financial Performance

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