Copersucar

Copersucar Overview

Company Headquarters: São Paulo, Brazil

Founded: 1959

Workforce: ~11,300

Company Working: Copersucar, a Brazilian company, trades ethanol and sugar. The company exports to the Middle East, Northern Africa, and Asia in addition to selling bagged white sugar on the home market. Besides exports to the US, it also offers domestic sales of anhydrous and hydrous ethanol. Alvean Global Traders and Eco-Energy are the company's two subsidiaries. In order to connect ethanol production with flexible storage capacity close to the main ethanol consumer markets in Brazil, the company and the UK's BP Biofuels came to an agreement in November 2017 to form a 50/50 joint venture to own and run the Terminal Copersucar de Etanol in Paulnia, in the state of So Paulo. The company reached 48 operational mills in the states of So Paulo, Goiás, Paraná, and Minas Gerais over its 50 years of operations. Copersucar is a distinctive business strategy because it blends improvements in scale in logistics, commercialization, and risk management with production efficiency in the mills run by the producers.

Strategy

Copersucar continually makes investments to enhance quality control along the whole value chain. Technical quality requirements, certifications, and adherence to quality assurance standards are established in accordance with the demands of each market and product. Quality, together with the market-achieved stability and dependability, is a key differentiator for Copersucar. By personalising each customer service, the business additionally enhances the value of its services.

Company Snapshot

$5.6M

Revenue

11,300

Employees

1959

Founded

São Paulo, Brazil

Headquarters

SWOT Analysis

Strengths

Wide geographic presence and recognition.
The company upholds a substantial amount of experience in the market.
Strong employee and customer base.

Weaknesses

Declining market share due to increasing no. of competitors.
Not good at product demand forecasting leading to higher rate of missed opportunities compare to its competitors

Opportunities

Scope for expansion in emerging markets
Less density in the market owing to a niche category market

Threats

Shortage of skilled workforce
Vulnerable to development of new substitution products

Product Offering

Copersucar
- Carbon-Neutral Fuels

Financial Performance

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