Corel Corporation Overview
Company Headquarters: Canada
Founded: 1989
Workforce: ~600
Company Working: Corel Corporation (Corel) is a software company which develops and offers graphics, productivity software, and digital media products. The company’s products include photo, video, graphics, painting, and office software. The company operates globally, including regions such as North America, Europe, and Asia-Pacific. Corel provides products under five categories—digital painting, photo editing and digital imaging, video editing and digital versatile disc (DVD) playback; illustration and design; and Office Suite and utilities. Moreover, the company develops products that are compatible with Apple and Microsoft devices. The company offers software such as PaintShop Pro 2019, PaintShop Pro 2019 Ultimate, AfterShot Pro 3 and Photo Impact X3; VideoStudio Pro X9, VideoStudio Ultimate X9, and MotionStudio 3D. In July 2019, the Corel Corporation was acquired by Kohlberg Kravis Roberts & Co. LP.
Strategy
Corel Corporation follows both organic and inorganic strategies to establish its presence in the market. The company primarily focuses on innovations to strengthen its product portfolio, for which it invests significantly in research and development. This helps the company meet the demands of the current market and expand its presence into the untapped markets. The company has strong partnership base which includes different players of different industries enabling it to increase the customer base.
