Coromandel International

Coromandel International Overview

Company Headquarters: Secunderabad, India

Founded: 1961

Workforce: ~13,650

Company Working: Coromandel International develops agricultural solutions and offers a diverse range of products and services. The company deals with plant nutrients and crop protection solutions including fertilizer, crop protection, bio-pesticides, specialty nutrients, and organic fertilizer. The company also operates 750 rural retail outlets across Andhra Pradesh, Telangana, and Karnataka. Around 16 manufacturing plants are of the company and 7 R&D laboratories. The company’s specialty nutrients include water-soluble fertilizers, bentonite sulphur, micronutrients, organic fertilizers, and others.

Strategy

Coromandel International the key strategy is to continue to expand its presence in the developing market. Another strategy on which the company is focused is an investment in the supply chain, manufacturing excellence, research & development, product portfolio, brand visibility, and digital marketing for growing the business. And introducing new technologies like Agro-Tech solutions for crop diagnostics, spraying, and delivering the mechanism for enhancing farmers’ productivity, and crop yield.

Company Snapshot

$1,591.5M

Revenue

13,650

Employees

1961

Founded

Secunderabad, India

Headquarters

SWOT Analysis

Strengths

The main factor contributing to the strength of the company is its wide presence in the industry.
The company has been investing in R&D which helps the company to maintain the quality of its product and services

Weaknesses

The company is not investing much in new technology.
Investment in R&D lagged behind the industry's top performers in terms of growth.

Opportunities

Digitization of processors, products, solutions, and services.
Investing in an eCommerce channel for reaching newer as well as potential customers.

Threats

Intense competition in the market can be a major threat to the company
New technologies developed by the competitor or market disruptor could be a serious threat to the industry in the medium to long term future.

Product Offering

Coromandel International
- Global Water -Soluble Fertilizer Market

Financial Performance

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