Countly

Countly Overview

Company Headquarter: UK

Founded: 2013

Workforce: 20

Company Overview: Countly is an analytics and marketing platform provider. The company offers platforms for mobile, web, and the Internet o things applications. The company has approximately 2,000 servers worldwide and tracks approximately 14,000 applications in real time. The company offers platforms in two editions—self-hosted enterprise edition and community edition. The self-hosted edition comprises customizable service level agreements and premium plug-in, whereas the community addition comprises basic plug-ins and free non-commercial license. The company also offers mobile analytics, web analytics, desktop analytics, IoT analytics, and plug-ins that can be deployed on the Cloud as well as on-premise. Microsoft Corporation, Verizon Communications, Coca-Cola, Wirecard AG, Honeywell International Inc., and Medocity Inc. are some of the companies catered to by Countly. The company serves the healthcare, BFSI, technology, and gaming and entertainment sectors. Its staff is spread across nine countries working remotely in the US, the UK, and Istanbul.

Strategy

Countly is focused on product development. The company invests in the development of its platform to offer the latest technological features to its consumers. This helps strengthen its customer base. The company also focuses on its after-sales and support services to maintain strong client relationships.

Company Snapshot

20

Employees

2013

Founded

SWOT Analysis

Strengths

Strong client base
Virtual offices enabling remote working without any hindrance

Weaknesses

Weak strategic alliance

Opportunities

Advancements in technology such as the Internet of things and advanced analytics

Threats

Fluctuating end consumer demands
Economic and political instability

Product Offering

Countly
- App Analytics

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