Cramo Group

Cramo Group Overview

Company Headquarters: Vantaa, Finland

Founded: 1953

Workforce: ~ 2,589

Company Working: Cramo Plc (Cramo), is a construction equipment rental service provider. The company offers construction machinery and equipment, hoist, transmission and rack equipment, warehouse and pallet trucks, excavation machinery, loaders, and safety products. It provides work platforms, forklift trucks, scaffolding, modular space, dumpers, demolition robots, rollers for soil and asphalt compaction, generators, and drill rigs, among others. Cramo positions itself as a full-service provider, offering not only equipment rental but also related services. These services include equipment delivery and pickup, maintenance and repairs, on-site training, and logistics support. By providing comprehensive services, Cramo aims to offer a hassle-free rental experience for its customers. Cramo offers services such as construction site services, business support, modular space customer support, and modular space facilities management. Cramo Group operates across multiple countries, primarily in Northern and Eastern Europe. The company has a strong presence in Finland, Sweden, Norway, Denmark, Estonia, Lithuania, Poland, and the Czech Republic. Cramo has an extensive network of rental depots and branches to serve its customers' equipment needs in these regions.

Strategy

Cramo Group is committed to sustainability and environmental responsibility. The company focuses on reducing its carbon footprint by promoting energy-efficient equipment, implementing recycling programs, and optimizing logistics to minimize emissions. Cramo also invests in environmentally friendly technologies and solutions to contribute to a more sustainable construction industry. Cramo Group embraces digitalization and technology to enhance its operations and customer experience. The company has implemented digital platforms and solutions to streamline rental processes, improve equipment utilization, and provide online customer support. Cramo utilizes data analytics to optimize fleet management and enhance operational efficiency. Cramo Group places a strong emphasis on understanding customer needs and providing tailored solutions. The company works closely with customers to assess their requirements, recommend the appropriate equipment, and ensure smooth project execution. Cramo aims to build long-term customer relationships by delivering reliable equipment, technical expertise, and excellent customer service.

Company Snapshot

2,589

Employees

1953

Founded

Vantaa, Finland

Headquarters

SWOT Analysis

Strengths

Cramo Group has established a strong market presence in Northern and Eastern Europe, with operations in multiple countries.
Cramo offers a diverse range of construction equipment and modular space solutions, catering to various industries and project types.
Cramo positions itself as a full-service provider

Weaknesses

Cramo's operations are primarily concentrated in Northern and Eastern Europe. This geographic concentration exposes the company to risks associated with regional economic fluctuations, regulatory changes, and market conditions specific to those countries.

Opportunities

The increasing focus on infrastructure development in various countries presents growth opportunities for Cramo Group. Investments in infrastructure projects can drive demand for construction equipment and modular space solutions, which Cramo can capitalize on.
The increasing focus on infrastructure development in various countries presents growth opportunities for Cramo Group. Investments in infrastructure projects can drive demand for construction equipment and modular space solutions, which Cramo can capitalize on

Threats

The equipment rental industry is highly competitive, with numerous players in the market. Cramo Group faces competition from both regional and international companies, which may impact its market share, pricing power, and profitability.

Key Developments

Date	Approach	Development
March 2023	Acquisition	The company announced the acquisition of Hyresbutiken, a supplier of construction, transport and processing machines
June 2018	Acquisition	Cramo Group acquired the German construction site logistics company KBS Infra GmbH and its subsidiaries, to strengthen its business position in the Central European market and expand its business model by offering value-adding services.

Product Offering

Cramo Group
- Global Construction Equipment Rental Market
- Construction Equipment Rental Market

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