Creative Technology Ltd Overview
Creative Technology Ltd manufactures, designs, and distributes digital entertainment products globally with its subsidiaries. The company operates through three segments: audio, speaker & headphone segment, personal digital entertainment, and other products. The personal digital entertainment segment provides tablets and accessories, MP3 (Moving Picture Experts Group Layer-3) players, MP3 player chargers and adapters, and MP3 player docks, cables, cases, armbands, speakers and screen protectors. Moreover, the company also provides amplifiers, sound cards, gaming headsets, sound blasters, web cameras, mouse devices, and keyboards, E-MU/creative professional products, headphones, speakers, peripherals, accessories, software products, and others.
Strategy
Creative Technology Ltd focuses on the development of new products to enhance its product portfolio. Moreover, the company also focuses on strategic equity investments in companies that provide the company with technologies or products that provides advantages and benefits to the company for the long term. Additionally, the company invests in R&D to develop new technologies. The company also focuses on the current market trends and consumer behavior related to the product for enhancing its functioning.
