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CURTIS INSTRUMENTS, INC.

Company Profile Analysis

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CURTIS INSTRUMENTS, INC. - Energy & Power showcase

Year Founded & Workforce

1960

5,000 Employees

Industry

Energy & Power

Services

Acuity Battery Monitoring SystemDC contactor
C

CURTIS INSTRUMENTS, INC. Employee Contacts

5 verified contactsNames, job titles, seniority and locations

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CURTIS INSTRUMENTS, INC. Overview

Company Headquarters: New York, US

Founded: 1960

Workforce: 1,001-5,000

Company Working: Curtis Instruments is a company that designs, manufactures, and sells instrumentation, controls, and integrated systems for electric and conventional vehicles. For automotive manufacturers, the company provides traction systems, steering, lift motor speed controllers for AC induction, vehicle management systems, and instrumentation products. Curtis invests more than 10% of its gross revenue in research and development. The company has four R&D Centers in California, Switzerland, New York, and China, with highly specialised engineers and technicians working there. Curtis Instruments has a global presence.

Strategy

Curtis Instruments’ strategy is to strengthen its distribution network so that it can effectively cater to the need of companies operating in varied industries across regions. Additionally, the company has hired human resources at the managerial position so that they can effectively work towards the growth of the company—for instance, Dr. Howard J. Slater was appointed as director of engineering – Curtis UK Engineering Centre. His responsibility is for setting up this fully autonomous engineering center, which will supplement and complement the existing global Curtis engineering facilities. The company’s continuous investment in R&D facility has helped in strengthening its overall position in the market.

Company Snapshot

5,000

Employees

1960

Founded

New York, US

Headquarters

SWOT Analysis

Strengths

  • Strong technical expertise in BMS development
  • Comprehensive distribution network
  • Extensive industry experience
  • Strong brand image
  • Diversified product portfolio

Weaknesses

  • Limited offering across varied verticals
  • Dependence on the domestic market

Opportunities

  • Offering comprehensive set of products for application areas like data center and utility among others
  • Mergers with and acquisitions of key players in the global market

Threats

  • Highly competitive market.
  • Dynamic trade regulation
  • Slow certification process

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Key Developments

DateApproachDevelopment
July 2019ExpansionCurtis Instruments, Inc established Curtis UK Engineering Centre (UKEC). UKEC is a new R&D engineering facility.

Product Offering

  • CURTIS INSTRUMENTS, INC.
    • Acuity Battery Monitoring System
    • DC contactor

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