Cymax Group Inc.

Cymax Group Inc. Overview

Company Headquarters: Burnaby, Canada

Founded: 2004

Workforce: ~480

Company Working: Cymax Group Inc. (Cymax Stores) is an online furniture retailer operating throughout North America. The company offers bedroom, office, living room, outdoor, kitchen and dining, bathroom, baby, kids, and home décor products. The company was ranked within the top 200 e-retailers in the world, in both 2011 and 2012, by the Internet Retailer Magazine. It also operates in other segments such as fireplaces, consumer electronics, housewares, and home décor accessories

Strategy

Cymax Stores is looking forward to expanding its distribution channel by adopting ways to cater to the North America market, such as setting up online portals and production/distribution sites. The company aims to become a North American market leader in online furniture retail sales. The company is pivoting on the changing customer demands and trends in the market, product selection, trendsetting in customer service to increase its market presence.

Company Snapshot

480

Employees

2004

Founded

Burnaby, Canada

Headquarters

SWOT Analysis

Strengths

Strong brand portfolio
Good returns on capital expenditure
Strong distribution channel

Weaknesses

Dependency on North America market

Opportunities

Economic uptick and increase in customer spending
New customers from online channel
New trends in the consumer behaviour

Threats

Intense market competition

Product Offering

Cymax Group Inc.
- RTA Furniture

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