Cypress Semiconductor Corporation

Cypress Semiconductor Corporation Overview

Company Headquarters: US

Founded: 1982

Workforce: ~5,850

Company Working: Cypress Semiconductor Corporation manufactures, designs, and sells advanced embedded system solutions for industrial, home automation and appliances, automotive, consumer, electronics, and other application areas. The company operates through two segments— microcontroller and connectivity division (MCD) and memory products division (MPD). The MCD segment offers analog, microcontroller (MCU), wired, and wireless connectivity solutions including energy harvesting solutions and analog power management integrated circuits. Additionally, the MCD segment provides programmable system-on-chip, Traveo automotive MCUs, and general-purpose MCUs, ARM Cortex-M4, -M3, and -M0+ MCUs, R4 CPUs, ZigBee solutions, Bluetooth, Bluetooth low energy, and wireless IoT connectivity solutions. The memory products division offers static random-access memory (SRAM) products, NOR and NAND flash memories, HyperRAM, synchronous and asynchronous SRAMs, nvSRAMs, F-RAM ferroelectric memory devices, and other specialty memory, and timing solutions. The company markets NOR flash for the following two segments—Automotive and industrial. Serial NOR manufactured by the company serves the automotive segment in advanced driver assistance systems (ADAS), automotive instrument clusters, and automotive infotainment systems. The major applications of serial NOR manufactured by the company for the industrial segment include security systems, industrial control and automation systems, networking routers, and switches among others. The company operates in North America, Europe, and Asia-Pacific among other regions

Strategy

Cypress Semiconductor Corporation's key strategy should focus on leveraging its strong presence in the automotive and industrial markets and diversifying its customer base to reduce dependence on key customers. The company should also expand into emerging markets and pursue strategic acquisitions to strengthen its product portfolio and market position. Additionally, Cypress Semiconductor should continue to invest in R&D and innovation to stay competitive in a rapidly evolving industry, while also monitoring and adapting to changing market conditions and technology trends.

Company Snapshot

$1,474.442M

Revenue

5,850

Employees

1982

Founded

US

Headquarters

SWOT Analysis

Strengths

Excellent performance in new markets
Strong brand portfolio
Strong distribution network
Strong performance in new markets
Wide distribution network
Diverse product portfolio, including microcontrollers, memory, and connectivity solutions
Robust R&D capabilities with a focus on innovation

Weaknesses

Need more investment in new technologies
Need more investment for developing new technologies
Limited presence in certain geographic regions and markets
High competition in the industry

Opportunities

New environmental policies
New trends in consumer behavior
Changing consumer behavior/purchasing patterns
Increasing demand for renewable energy technologies and solutions
Advancements in artificial intelligence and machine learning technologies providing opportunities for new products and solutions

Threats

Increasing trend toward isolationism in the American economy
Irregular development of innovative products
Increasing isolationism in the American economy
Irregular supply of innovative products
Increasing trend of isolationism in the American economy
Intellectual property rights infringement and legal disputes
Fluctuating demand and pricing pressures in the industry

Key Developments

Date	Approach	Development
January 2019	Product Development	Cypress Semiconductor Corporation announced the expansion of wireless connectivity portfolio for automotive by introducing three new products Wi-Fi and Bluetooth combo chipsets and supporting software. The new Wi-Fi chip support Wi-Fi 6 connectivity
July 2018	Contract	In contract with Pioneer Corporation, a leading provider of digital products, Cypress Semiconductor Corporation provided Wi-Fi and Bluetooth Combo Solution for in-vehicle infotainment systems. The AVH-W8400NEX receiver of Pioneer used CYW89359 combo solution provided by Cypress.
June 2016	Acquisition	Cypress Semiconductor Corporation acquired the wireless Internet of Things business of Broadcom Limited for USD 550 million. The company acquired Wi-Fi, Bluetooth, and Zigbee IoT product lines and intellectual property of Broadcom Limited.
July 2019	Product Launch	Cypress Semiconductor Corporation announced a new family of serial non-volatile memories, ExcelonTM Ferroelectric Random Access Memory, features high-speed, non-volatile data logging that prevents data loss even in harsh automotive and industrial environments, as well as extreme temperatures.
March 2018	Partnership	Cypress Semiconductor Corp. announced that MikroElektronika (MikroE), an embedded systems retailer, has selected Cypress 4-Mb serial Ferroelectric Random-Access Memory (F-RAM) to be included in its newest click board with a mikroBUS socket. The FRAM 2 click board is a compact, plug-and-play solution designed to evaluate the data logging and processing capabilities of Cypress F-RAMs, and the board enables faster prototyping and development of industrial Internet of Things (IoT) applications
–	Product Launch	Cypress Semiconductor Corp. launched 1.8V high-speed serial NOR flash memory, which provides high densities coupled with the flexibility and fast performance required by a variety of mobile and embedded applications.
–	Product Launch	Cypress Semiconductor Corp. announced its Semper NOR Flash memory family that delivers industry’s best combination of safety and reliability for automotive and industrial applications.
–	Collaboration	Cypress Semiconductor Corp. collaborated with Bosch Automotive to equip next-generation ADAS platforms with high-reliability NOR flash memories. It provides high performance with safety, security, and scalability to modern ADAS platforms, enabling co-pilot functionality, and fully automated cars.
Jan-2019	Product Launch	Cypress Semiconductor announced the availability of its Wi-Fi and Bluetooth combo chip solutions.
Feb-2020	Product Launch	Cypress Semiconductor launched its EZ-BLE and EZ-BT WICED Bluetooth modules for the IoT market.
Oct-2020	Acquisition	Infineon Technologies AG completed its acquisition of Cypress Semiconductor.

Product Offering

Cypress Semiconductor Corporation
- Serial FRAM
- Parallel FRAM
- Wi-Fi Chipset
- Serial NOR Flash

Financial Performance

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