Dana Motion Systems

Dana Motion Systems Overview

Company Headquarters: Reggio Emilia

Founded: 1960

Workforce: ~40,000

Company Working: Dana Motion Systems manufactures hydraulic – electronic components and a complete mechanical transmission range able to fit the needs of mobile and stationary applications in terms of working functions. The company creates and manufactures a full variety of mechanical transmissions, hydraulic, and electrical components that meet the needs of numerous industries, by merging various technologies. The company, a lone provider of comprehensive tailored systems, tops the industry in terms of client satisfaction due to its diverse product offering, regional reach, personalized solutions, and unparalleled knowledge. The Dana Motion Systems has production units in Europe and China, and a wide direct presence all over the world with its service and assembly centers, ensuring the highest closeness to the customer.

Strategy

Dana Motion Systems has focused on its comprehensive eCommerce strategy for the past years. The company has revisited its existing strategies to identify new ways to engage consumers by providing them with improved buying experiences. With its renewed eCommerce strategy Energy Manufacturing Company Inc. will continue transforming its Hydraulics business and marketing approach.

Company Snapshot

$8.6M

Revenue

40,000

Employees

1960

Founded

Reggio Emilia

Headquarters

SWOT Analysis

Strengths

Dana Motion Systems is investing huge resources in R&D
Good Returns on Capital Expenditure

Weaknesses

Not very good at product demand forecasting.
Terrible marketing of the products.

Opportunities

Adoption of new technology provides an opportunity to enter new emerging markets.

Threats

Shortage of skilled workforce in China

Key Developments

Date	Approach	Development
January 2019	Acquisition	Announcing the completion of its acquisition of the SME Group, an Italian company with its headquarters in Arzignano, Dana Incorporated. For a variety of off-highway electric vehicle applications, such as material handling, agricultural, construction, and automated guided vehicles, the global SME Group designs, engineers, and produces low-voltage ac induction and synchronous reluctance motors, inverters, and controls. Dana's electrified product line has been greatly increased with the addition of SME's low-voltage motors and inverters, which are principally made to satisfy the expansion of electrification in off-highway equipment.

Product Offering

Dana Motion Systems
- Power Units

Financial Performance

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