Daon Inc.

Daon Inc. Overview

Founded in 2002, Daon Inc. is one of the leading biometrics and software service providers. The company’s biometric products are used for government agencies and commercial sector across the globe. Headquartered in the United States, the company operates majorly in three regions namely United States, Australia and Ireland.

The Company aims to be world’s leading human authentication platform that enables people across any channel to easily assert and protect their identity. The company operates in three business segments, namely solutions, products and services. The company provides innovative and flexible software products. The company provides IdentityX as the universal platform which allows the users to authenticate themselves on any mobile device by choosing any biometric like facial recognition, voice recognition and fingerprint id. Recently the company has updated its IdentityX® Platform to IdentityX v4.0 to enhance the biometric features.

Strategy

Daon Inc. primarily focuses on product innovation as its core business strategy to attain a competitive presence in the market. Apart from innovation, the company also emphasizes on parnterships and agreements with other key technology innovators to implement new technology and to upgrade its products. Further, the company is focusing more on customizing software to serve the growing demand.

SWOT Analysis

Strengths

High investments in R&D and innovation
High product expansion

Weaknesses

Less geographic presence
Less focus on other biometric solutions apart from fingerprint id

Opportunities

Demand of biometric software
Need for customization

Threats

Increasing competitors
Changing rules and regulations

Product Offering

Daon Inc.
- Facial Recognition

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