Davids Tea Inc. Overview
Headquarters: Montreal, Quebec, Canada
Founded: 2008
Workforce: ~2,901
Company Working: Davids Tea Inc. is a fast-growing beverage company, offering a wide range of branded loose-leaf teas, pre-packaged teas, tea sachets, and tea-related gifts and accessories through its DAVIDsTEA retail stores and website. The company has 240 stores throughout Canada and the US. It operates through three segments, namely, tea, tea accessories, and food & beverages.
Strategy
Davids Tea Inc. emphasizes product innovation and launches to strengthen its presence in the Canadian and US tea markets. To attract consumers and build a strong brand image, the company offers loyalty programs and reward points to customers. For instance, in March 2017, Davids Tea Inc. launched the Frequent Steeper Loyalty and Rewards program that allows customers to earn points when they purchase products at the company’s retail stores and on the company’s website.
