DD IP Holder LLC Overview
Company Headquarters: Massachusetts, US
Founded: 2004
Workforce: ~1,107
Company Working:
DD IP Holder LLC (DD) is one of the world’s leading franchisors of quick-service restaurants (QSRs) serving hot and cold coffee & baked goods, as well as hard serve ice creams. The company franchise restaurants under its well-known brands, Dunkin’ and Baskin-Robbins. DD has more than 20,900 distribution centers in over 60 countries globally. It has 12,900 Dunkin’ restaurants and over 8,000 Baskin-Robbins restaurants. DD also utilizes a multi-franchise system in the UK, Germany, China, and Mexico. Additionally, it has a joint venture with a publicly-traded company for the Baskin-Robbins brand in Japan and joint ventures with local companies in Australia for the brand and in South Korea for both the Dunkin’ and Baskin-Robbins brands.
Strategy
DD focuses on investing in opening more franchises in almost all parts of the world. Its marketing strategy includes driving a comparable store sale and creating brand differentiation, by increasing its product sales, protecting its morning daypart sales, and growing its afternoon daypart sales.
