Decathlon Overview
Company Headquarters: Villeneuve-d'Ascq, France
Founded: 1976
Workforce: ~ 1,03,161
Company Working: Decathlon is a family-owned business that is engaged in sports products. With over 2,000 stores, across 56 countries. The company develops, designs, and distributes thousands of products. The company designs, produces, and distributes affordable products for sports category. The company has more than 7000 products in its portfolio in 60 countries. The company also owns various brand such as Quechua, Rockrider, Kalenji, Van Rysel, Caperlan, Perfy, Tribord, Olaian, and Swix.
Strategy
Decathlon is focused on brand design, innovations, and customer services to allow maximum efficiency. The company focuses on the current trends and identify the consumers requirements and works accordingly. Material that are comfortable and durable are utilized in the production of the products and keeps updating the product, while maintaing the impressive quality, price ratio.



