Deere & Company

Deere & Company Overview

Company Headquarters: USA

Founded: 1837

Workforce: ~82,200

Company Working: Deere & Company, referred to as John Deere, is an American company that makes agricultural machinery, heavy equipment, forestry machinery, diesel engines, heavy equipment drivetrains (axles, transmissions, gearboxes), and lawn care equipment. In addition, the organisation offers financial services and other associated services. It has around 70 manufacturing units across North America, Europe, and Asia-Pacific. It has engine, power train, battery, hydraulic, or electronic component factories in the US, China, India, Argentina, Austria, France, and Mexico. The company offers diesel engines for non-road, heavy-duty applications. It markets its products through a network of more than 2000 distributors & dealers spread across the US, Canada, Argentina, Australia, Brazil, China, France, Germany, India, Italy, Mexico, Poland, Russia, Singapore, South Africa, Spain, Ukraine, and the United Kingdom. It distributes engines, powertrains, and electronic components all over the world via chosen sales branches or directly to regional and global original equipment manufacturers and independently owned engine dealers.

Strategy

Deere & Company seeks to create and maintain competitive differentiation through precision technology solutions, focusing on the need to successfully develop and introduce new precision technology solutions that improve profitability and sustainability for customers through production systems. It may invest significantly in R&D, connection solutions, data protection for precise technology solutions, and staff training. Its Smart Industrial operating model is centred on making large investments in digital, automation, autonomy, and alternative propulsion technologies. These technologies are meant to enhance workplace efficiency, yields, input prices, and labor limitations.

Company Snapshot

$35,540M

Revenue

82,200

Employees

1837

Founded

USA

Headquarters

SWOT Analysis

Strengths

Steady growth in revenue
Strong brand name
Focus on its specialty equipment segment
Extensive business operation
Strong workforce
Diversified customer base
Strategic partnership
Focus on its speciality equipment segment
Growing year-on-year profit margins
Robust manufacturing facilities and access to emerging markets

Weaknesses

Limited presence outside North America
Fluctuating financial performance
Dependency on third party suppliers for raw materials and engine parts

Opportunities

Scope for expansion in Asia-Pacific and Europe
Collaboration and tie-ups with global companies
Adopt business strategies such as new product developments, mergers, and collaborations
Geographic expansion in Middle East & Africa
New product developments for applications in various end-use industries

Threats

Stringent government regulations in key markets
High competition among the market players
Fluctuating foreign currency exchange rates
Stringent government regulations in key market
Strong presence of the competitors in the global market
Changing government regulations related to the market

Key Developments

Date	Approach	Development
–	New Product Development	John Deere Power Systems launched its new product PowerTech 4045SFM85 marine engine to boat owners
–	New Product Development	John Deere Power Systems launched the new 6090HFM85 and 6135HFM85 marine engines, especially for radiator-cooled marine gen-set and auxiliary applicati
–	New Product Development	John Deere Power Systems launched the new 4045SFM85 marine engines.
October 2022	Collaboration	John Deere has expanded its line-up of large wheel loaders with the introduction of the all-new 744, 824 and 844 P-tier model under its Performance Tiering Strategy.
May 2021	Expansion	John Deere announced the decision to bring its construction and forestry product line back under their wing for its Africa Middle East branch.
March 2023	Product Launch	Deere & Company introduced range of new generation engines which include JD4, JD14, and JD18 from 36 to 677 kW (48 to 908 hp). JD4 has a power output of up to 120 kW (161 hp) with a rear gear train that provides clients with minimal noise and high PTO power. The engine also features an expanded single turbo range and a maximum torque of 700 Nm (516 lb-ft) for remarkable high-load capability and productivity. With these developments the company aims to expand its sustainable power solutions for the off-highway industry.

Product Offering

Deere & Company
- Gator Utility Vehicles
- Heavy Construction Equipment
- Global Low Speed Vehicle Market
- Diesel Engine

Financial Performance

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