Dell Inc. Overview
Company Headquarters: US
Founded: 1984
Workforce: ~145,000
Company Working: Dell Inc. (Dell) is one of the leading providers of IT products and services. It offers a comprehensive range of IT products, solutions, and services to consumers and enterprises. The company operates through three reportable segments, which are client solutions group (CSG), infrastructure solutions group (ISG), and VMware. The company offers PC as a Service products and services through its CSG segment. The CSG segment comprises hardware peripherals such as personal computers (PCs), notebooks, and branded peripherals, such as monitors and projectors, as well as third-party software and peripherals. It also offers thin client products along with their attached software, peripherals, and services, including support and deployment, configuration, and extended warranty services. The VMware segment comprises computing, cloud, mobility, networking, and security infrastructure software. This segment is further divided into three groups, which are software-defined data center (SDDC), hybrid cloud computing, and end user computing (EUC). The PC as a Service segment falls under EUC, whose product portfolio comprises AirWatch mobile solutions, horizon application, and desktop virtualization solutions and other common services. Additionally, its horizon applications comprise horizon desktop and application virtualization solutions that help organizations manage desktops and applications more effectively. Moreover, Dell’s cloud-based and local virtual desktop solutions include VMware Horizon Air, VMware Horizon FLEX, and App Volumes, which are application delivery and lifecycle management solutions. It has its operations in the Americas, Europe, the Middle East, and Asia-Pacific.
Strategy
Dell focuses on developing scalable technology products and solutions that integrate advanced technology features and capabilities
to enhance its product portfolio. The company uses a competitive pricing strategy to maintain its position in the market. Its go-tomarket
strategy includes channel distribution as well as a direct business model. The direct business model emphasizes direct
communication with customers that allows it to refine its marketing programs for specific customer groups. Its growth strategy
involves reaching out to more customers through the development of its distribution channels and expanding relationships with
resellers and targeting the untapped business areas through acquisitions. Moreover, the company emphasizes expanding its storage
product portfolio and providing customer support to offer high levels of customer satisfaction.
