DJI

DJI Overview

Company Headquarters: Shenzhen, ‎China

Founded: 2006

Workforce: ~14,000

Company Working: DJI manufactures commercial unmanned aerial vehicles for aerial photography and videography. The company also designs and manufactures camera gimbals, action cameras, camera stabilizers, flight platforms, propulsion systems, and flight control systems. The company has offices in the US, Germany, the Netherlands, Japan, South Korea, Beijing, Shanghai, and Hong Kong. The company has a wholly-owned subsidiary Shenzhen Dajiang Baiwang Technology Co., Ltd., which is a high-tech manufacturing facility specializing in unmanned aerial vehicles. DJI provides UAVs for commercial as well as agriculture applications.

Strategy

DJI mainly focuses on acquiring contracts to strengthen its market presence. It partners with its respective contractors and tries to maintain close relationships with key decision-makers to understand the requirements and offer seamless solutions. The strong customer base enables the company to make substantial investments in developing innovative technologies and offer a diversified product portfolio, which aids it in maintaining a competitive position in the global UTM market.

Company Snapshot

$4,368.79M

Revenue

14,000

Employees

2006

Founded

Shenzhen, ‎China

Headquarters

SWOT Analysis

Strengths

Skilled workforce
Strong brand image
Strong customer base

Weaknesses

Limited product/solutions offerings in the UTM market

Opportunities

Collaborations with key players operating in the market
Scope for expansion in emerging markets

Threats

Strong global market competition
Fluctuations in the global economy

Key Developments

Date	Approach	Development
November 2018	Product Development	DJI Aeroscope introduced Remote ID in an Unmanned Traffic Management System. DJI’s AeroScope is a Remote ID system that provides authorized users with the location, altitude, speed and direction of every DJI drone within radio range, as well as the location of the drone pilot and the serial number of the drone.

Product Offering

DJI
- UTM

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