DJI Overview
Company Headquarters: Shenzhen, China
Founded: 2006
Workforce: ~14,000
Company Working: DJI manufactures commercial unmanned aerial vehicles for aerial photography and videography. The company also designs and manufactures camera gimbals, action cameras, camera stabilizers, flight platforms, propulsion systems, and flight control systems. The company has offices in the US, Germany, the Netherlands, Japan, South Korea, Beijing, Shanghai, and Hong Kong. The company has a wholly-owned subsidiary Shenzhen Dajiang Baiwang Technology Co., Ltd., which is a high-tech manufacturing facility specializing in unmanned aerial vehicles. DJI provides UAVs for commercial as well as agriculture applications.
Strategy
DJI mainly focuses on acquiring contracts to strengthen its market presence. It partners with its respective contractors and tries to maintain close relationships with key decision-makers to understand the requirements and offer seamless solutions. The strong customer base enables the company to make substantial investments in developing innovative technologies and offer a diversified product portfolio, which aids it in maintaining a competitive position in the global UTM market.
