Dorel Industries Inc.

Dorel Industries Inc. Overview

Headquarter: Westmount, Canada

Founded: 1962

Workforce: ~9,200

Company Working: Dorel Industries Inc. (Dorel) manufactures, designs, distributes, and markets home furnishing products. The company operates through three segments, namely Dorel Home, Dorel Juvenile, and Dorel Sports. The Dorel home segment includes ready-to-assemble (RTA) furniture and home furnishing products, including futons, metal holding furniture, step stools, children’s furniture, and ladders. The company has its plants in 25 countries across the globe. It markets its products through various platforms such as home centers, warehouse clubs, mass merchants, internet retailers, and electronic and office superstores.

Strategy

Dorel is focusing more on providing efficient and high-quality products and services to the customers, by hiring more employees to focus on its quality. For example, the company has established a workforce of around 150 people in Taiwan and mainland China to focus on the quality standard of its products and ensure uninterrupted flow of products is not interrupted.

Company Snapshot

$2,435M

Revenue

9,200

Employees

1962

Founded

SWOT Analysis

Strengths

Wide product portfolio
Extensive portfolio of strong brands
Expanding scale of operations through strategic acquisitions

Weaknesses

Limited focus in the Asia- Pacific market

Opportunities

Growing E-commerce industry

Threats

Risk of foreign currency rate fluctuations

Key Developments

Date	Approach	Development
October 2018	Acquisition	The company acquired Alphason Designs Limited, a manufacturer of office furniture in the UK, to expand its business in Europe.

Product Offering

Dorel Industries Inc.
- RTA Furniture

Financial Performance

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