Dreamland Limited Overview
Dreamland Limited is a Hong Kong-based specialist in IP-themed "experience events." These are touring, walk-through attractions built around licensed characters from well-known animated cartoons and live-action films. The company also offers merchandise design and sourcing and brand-activation services such as pop-up stores and product-launch events. Founder and CEO Seto Wai Yue started the business as an event planner earning service fees for event organisers. Since April 2024 it has been moving up the value chain into direct investment and co-investment in events. That shift means it now records ticketing, sponsorship and merchandise revenue in its own name. It also makes passive investments in third-party event projects, including multi-year "anime cultural hub" projects in Taiwan, Thailand, mainland China and Korea. The stated long-term goal is to license IP directly from IP owners and to build its own ticketing platform. The shift raised revenue to HK$50.7M in FY2026. It also left gross margin close to zero and produced a HK$74.1M net loss, more than half of it non-cash share-based compensation.
What the company does
Dreamland's operating subsidiary, Trendic, runs four business activities:
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Experience events. These are themed, touring walk-through events based on licensed characters. In a typical arrangement, an IP owner grants an event organiser a licence to use the character's name, title, costumes, environmental settings, plot elements and artwork at approved venues in a set number of territories. Visitors buy admission. Inside the venue they can also separately buy interactive add-ons such as green-screen photo or video capture, event-specific custom merchandise, other licensed merchandise, and food and beverages (424B3, July 2025, Business overview).
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Design and merchandising. The company designs and sources merchandise sold at concert venues and gift-with-purchase items for corporate customers. All merchandise sourced in FY2024–FY2026 was made by third-party manufacturers in mainland China (20-F FY2026, Risk Factors).
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Brand event management. This covers setting up and running pop-up stores and organising store-opening and product-launch press events for brands (424B3, July 2025).
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General event management. The company handles trade shows, conferences, concerts, exhibitions, charity galas, brand promotions and internal corporate events (424B3, July 2025).
Evolution of the business model
| Phase | Period | Model | Evidence |
|---|---|---|---|
| COVID survival | FY2021–FY2023 | Most in-person events were cancelled. Revenue depended on merchandise design and sales plus government subsidies. | 20-F FY2026, Risk Factors. FY2023 revenue was about HK$3.6M and the net loss about HK$0.48M (424B3). |
| Pure service provider | FY2024 | Event planner for third-party organisers on fixed-price contracts. The largest customer was 66.5% of revenue. | 20-F FY2026, Note 3: Customer B 66.5% in FY2024. |
| Investor / co-investor | From April 2024 (FY2025 onward) | Direct investment deals, in which Trendic is effectively the investor or co-investor in events it organises and manages. It also makes pure financial investments in events it does not operate. | 20-F FY2026, Risk Factors and Note 10 |
| Target state | Long term | Obtain multi-territorial IP licences directly from IP owners to become a full event organiser. Build a proprietary ticketing platform. | 424B3 strategy; 20-F FY2026 |
The company's revenue model has changed three times in four years:
The company's own description (paraphrased from the FY2026 20-F) is that of a Cayman holding company that operates mainly through Trendic in Hong Kong. Trendic organises, plans, promotes and manages IP-based experience events and provides design and merchandising services in Hong Kong and selected Southeast Asian markets.
Independent characterisation. In economic terms, Dreamland is now a small event promoter and financier with heavy working capital needs. The fee-based planning business that once carried 40%+ gross margins has been replaced by a principal model. Under that model the company takes on IP royalty, venue, subcontractor and inventory risk. Revenue has grown, but FY2026 cost of revenue (HK$50.24M) used up 99% of revenue (HK$50.68M). The balance sheet has also become an investment book: HK$30.9M of "investment on event projects" plus HK$21.4M of deposits and prepayments together make up 61% of total assets at 31 March 2026. The company now resembles a venture-style allocator of capital to event projects more than a service agency.
Revenue model mix (FY2026)
| Revenue type | Nature | FY2026 HKD Mn | Share of revenue % |
|---|---|---|---|
| Sales of goods and others | Product (merchandise at events, F&B, gift-with-purchase) | 23.44 | 46.3 |
| Tickets | Event admission (B2C) | 17.49 | 34.5 |
| Sponsorship | B2B event sponsorship | 9.11 | 18.0 |
| Design and others | Service | 0.64 | 1.3 |
| Provision of event management | Service (fee-based) | 0.00 | 0.0 |
| Video production | Service | 0.00 | 0.0 |
Source: 20-F FY2026, Note 3. There are no subscription or licensing revenues; licensing appears only as a cost, in the form of royalty fees. Point-in-time recognition was HK$40.93M (80.8%) and over-time recognition HK$9.75M (19.2%).
Customers and end-markets
Customer types: Before April 2024, customers were mainly Hong Kong event organisers and other businesses and individuals involved in event organisation and trading. Since April 2024, customers are mainly event sponsors and individual attendees in each host country (20-F FY2026).
Concentration (excluding individual attendees): The top three customers accounted for 88.8% of net revenue in FY2024, 51.0% in FY2025 and 40.8% in FY2026. for the conflicting largest-customer figures the filing reports.
End-markets: Family, youth and young-adult entertainment, built on character IP; corporate brand marketing; and concert merchandise. The geographic markets are Hong Kong, Southeast Asia (Malaysia and Thailand are named as locations of local facilitators and partners), and, through investment projects, Taiwan, Thailand, mainland China and Korea.
Seasonality: Events cluster around New Year, Chinese New Year, Easter, Mid-Autumn Festival, Christmas and the summer holidays (20-F FY2026).
Value-chain position
The chain runs: IP owner (licensor) → event organiser (licensee) → event planner / producer (Dreamland's legacy role) → venue operator, local facilitator, contractors, PR firms, ticketing platforms, caterers, logistics → attendees and sponsors.
Dreamland has moved from the planner position to the organiser and co-investor position, but it does not yet hold IP licences directly. It still depends on organisers to bring it into deals: the 20-F says it relies on organisers to appoint it as planner or to offer it direct investment deals.
Strategy
Stated strategy (themes paraphrased from the 424B3 and FY2026 20-F)
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Move up the value chain. Go from pure event planner to event organiser by building on the core planning business and taking investment positions in events.
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Secure multi-territorial IP licences directly from IP owners, to gain market share in Hong Kong and develop overseas markets.
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Build a proprietary ticketing platform to market events directly and capture full attendee engagement data.
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Build out the organisation. Expand the project and finance/administration departments, create sales and marketing and IT departments, and upgrade the ERP system.
Initiatives announced in the past 24 months
| Date | Initiative | Type | Detail / targets | Status |
|---|---|---|---|---|
| Apr 2024 onward | Direct and co-investment experience events | Business model transformation | Principal role in events | Live; revenue HK$50.7M in FY2026 |
| Jul 2025 | IPO use-of-proceeds plan | Capital allocation | IP licences, ticketing platform, possible acquisitions, team expansion, ERP, repaying the director loan, working capital | About US$3.9M net received. Deployment detail not disclosed. |
| Aug 2025 | Marketing and consultancy share issuance | Growth / marketing | 6,000,000 shares to service providers for 12 months of services | Expensed at HK$37.83M in FY2026 |
| Dec 2025 | US$18M ELOC (Hudson Global Ventures) | Financing | 24-month facility, drawn at the company's option | Resale F-1 filed May 2026 |
| FY2026 | Anime cultural hub projects in Taiwan and Thailand | International investment | Co-investments with local operators over 3–4 years | Committed; terms not disclosed |
| Feb 2026 | Incubase Arena Taiwan Holdings (49%) | Joint vehicle | Formed with HK$10,000 of capital | Dormant; to be dissolved |
| Apr 2026 | Follow-on offering | Financing | Intended split: 30% event projects (US$1.02M), 20% IP licences (US$0.68M), 50% working capital (US$1.70M) | First close US$3.4M |
| May 2026 | AI image library MoU with LinkFung Innovation | Technology / digital | Face detection, auto-tagging, sentiment analysis, vector search; roughly 12 months | Non-binding; no definitive agreement disclosed |
| Post-FY2026 | Anime cultural hub projects in mainland China and Korea | International investment | 3–4 year investments alongside local operators | Entered (20-F FY2026, Note 24) |
| Ongoing | ERP and internal control remediation | Governance | Replace Excel-based systems; formal related-party policy | In progress |
Sustainability / ESG commitments and cost programmes
None disclosed.
Medium-term financial targets / guidance
Not publicly disclosed. Management provides no revenue, margin or profitability targets.
Products & Services
The company does not name the specific licensed characters, IP owners or event titles in the filings reviewed. Named flagship IPs: not publicly disclosed. The catalog below lists each distinct offering.
Experience events (core)
| Offering | Description & capabilities | Target customer | Status / year | Pricing model |
|---|---|---|---|---|
| Event planning & management (service model) | Covers all or part of the event lifecycle: venue liaison, design, local facilitators outside Hong Kong, temporary staffing via HR agencies, PR, logistics and on-site management. Requires IP-owner approval of all uses of licensed property. | Event organisers holding IP licences | Core business until FY2024. Nil revenue in FY2026. | Fixed-price contracts paid in two non-refundable instalments: one shortly after signing, one shortly before opening (20-F FY2026) |
| Direct / co-investment experience events (principal model) | Trendic acts as effective investor or co-investor. It signs venue, contractor, ticketing and other contracts itself and pays royalties. Exit (HK) Limited, a related party, received HK$230,759 of royalties in FY2026. | Attendees (B2C), sponsors (B2B) | Since April 2024 | Ticket admission, sponsorship packages, merchandise and F&B sales. Prices not disclosed. |
| Interactive opportunities | Hands-on play and media-based activities, including green-screen photo and video capture. | Attendees | Described in the 424B3 (2025) | Separate per-activity purchase |
| Custom-made event merchandise | Merchandise commissioned specifically for each event, plus licensed merchandise supplied by IP owners or their licensees. | Attendees | Ongoing | Retail |
| Event F&B | Food and beverage at event venues. A café was operated with related-party Exit Operations Limited in FY2025. | Attendees | FY2025 café revenue HK$431,509 (related party) | Retail |
| Own event venue | The company described having its own event venue as a competitive strength. | Internal use / clients | Described in 424B3 (2025). Current status not disclosed. | — |
Event project investments (financial)
| Offering | Description | Status | Economics |
|---|---|---|---|
| Pure investment in event projects | Money invested in third-party events that Trendic does not operate. Returns are a share of the event's net profit or loss in proportion to the amount invested, under binding agreements. | HK$30.89M carried at 31 Mar 2026, versus HK$6.29M a year earlier | FY2026: impairment of HK$5.32M, realised loss of HK$3.74M and profit-share expense of HK$1.33M paid to co-investors (20-F FY2026, Notes 4 & 10) |
| Mid-term anime cultural hub projects | Multi-year projects in which the group invests alongside the local operator and other investment partners. Expected life is 3–4 years. | Taiwan and Thailand entered in FY2026. Mainland China and Korea entered after the year end. | Terms not disclosed (20-F FY2026, Note 24) |
| Outstanding investment commitments | Contracted but unpaid amounts for event projects. | HK$5.93M at 31 Mar 2026, down from HK$12.80M | 20-F FY2026, Note 23 |
Design & merchandising
| Offering | Description | Target customer | Notes |
|---|---|---|---|
| Concert merchandise | Design and sourcing of merchandise sold at concert venues. | Concert promoters, artists | Made by mainland China manufacturers. The company runs quality control from samples through inline production. |
| Gift-with-purchase (GWP) items | Custom premium items for retail and brand promotions. | Brands, retailers | Same sourcing model |
| Design services | Standalone design work. | Corporates, organisers | "Design and others" revenue was HK$0.64M in FY2026 |
Brand event management
| Offering | Description | Target customer |
|---|---|---|
| Pop-up stores | Setting up and operating temporary retail spaces. | Fashion and lifestyle labels |
| Store opening / product launch press events | Event production for brand launches. | Brands |
| Corporate and public events | Trade shows, conferences, concerts, exhibitions, charity galas, internal events. | Corporates, NGOs |
Ancillary and discontinued
| Offering | Status |
|---|---|
| Video production | HK$8.95M revenue in FY2025; nil in FY2026 |
| Concert ticket resale | Recorded in other income: HK$411,593 in FY2025 and HK$184,766 in FY2026. In FY2025, deposits were placed with I Dao Cao Limited, which is owned by Ms. Seto's brother. |
Pipeline / announced but not yet commercial
| Initiative | Description | Status |
|---|---|---|
| Proprietary ticketing platform | Direct marketing of the company's own events and collection of attendee engagement data. | Use of IPO proceeds. No launch disclosed. |
| Multi-territorial IP licences | Licensing IP directly from IP owners. | 20% of 2026 follow-on proceeds earmarked (about US$680,000 from the first close) |
| AI-Powered Intelligent Image Library Platform | Real-time face detection, automated hashtag tagging of photos and video, content filtering and sentiment recognition, on cloud infrastructure with a vector database. Developed with LinkFung Innovation Limited. | Non-binding MoU signed 12 May 2026. Roughly a 12-month project. IP in project deliverables vests in Trendic on full payment. |
| ERP system | Replacement for Excel-based accounting. | Being implemented (20-F FY2026, material weakness remediation) |
Financial Narrative
Data availability. Audited three-year statements are available for FY2024–FY2026 (20-F FY2026). For FY2023, only headline revenue and net result are disclosed (424B3, July 2025). FY2022 and earlier are not publicly disclosed, because the issuer was formed in 2024 and used the emerging growth company exemption allowing two-year historical presentation in its IPO. Tables therefore cover the years with disclosed data.
Long-run headline series, HK$M
FY2023 figures are approximate, from the 424B3 (July 2025). The FY2024 growth rate of 465% is the figure stated in the prospectus. Other figures are from the 20-F FY2026. The FY2023 growth cell is zero only because no FY2022 base is disclosed.
Revenue CAGR: 57.5% from FY2024 to FY2026, and about 141% from FY2023 to FY2026, measured off the COVID-depressed FY2023 base (analyst calculation).
Income statement, HK$M
Source: 20-F FY2026, Consolidated Statements of Operations (XBRL R4) and Notes 4 and 5. Cost of revenue includes related-party amounts: HK$264,349 in FY2025 (café costs) and HK$230,759 in FY2026 (Exit HK royalty). EBITDA is operating profit plus depreciation and amortisation. Adjusted EBITDA is an analyst construct.
Per-share data
Source: 20-F FY2026, XBRL R4. Share counts are restated retroactively for both 2026 consolidations, a combined 1:125. The HK$5.5M dividend Trendic paid in FY2024 was a pre-reorganisation subsidiary dividend to its then shareholders. It was not a per-share distribution by the listed issuer.
Margin profile, %
Source: analyst calculation from 20-F FY2026.
G&A cost structure, HK$M
Source: 20-F FY2026, G&A note (XBRL R64).
Balance sheet, HK$M
Source: 20-F FY2026, Consolidated Balance Sheets (XBRL R2). The "shares to be issued" liability of HK$24.73M is cash received before 31 March 2026 for shares issued afterwards. It matches the HK$24.73M "proceeds from shares to be issued" in financing cash flow and appears consistent with the US$3.4M April 2026 follow-on.
Interim checkpoint (unaudited, 6-K, 29 January 2026). At 30 September 2025, total assets were HK$90.98M and equity HK$31.23M. H1 FY2026 revenue was HK$39.96M against HK$31.01M a year earlier, and the net loss HK$36.98M against a HK$2.71M profit. SG&A was HK$41.22M, including HK$23.50M of share-based payments. Operating cash outflow was HK$24.99M and financing inflow HK$30.28M.
Implied second half of FY2026 (analyst calculation). Revenue was about HK$10.72M, compared with about HK$14.79M in H2 FY2025, a decline of about 27.5%. The net loss was about HK$37.07M, of which about HK$14.33M was share-based payments. Revenue momentum therefore turned negative in the second half.
Cash flow, HK$M
Source: 20-F FY2026, Consolidated Statements of Cash Flows (XBRL R6). Net event project investment equals cash paid for investments, net of returns, plus cash recovered from loss-making projects (an inflow of HK$3.76M in FY2026). In FY2025 it also includes HK$1.80M of proceeds. Net bank borrowing is new loans and overdrafts less principal repaid.
Returns, leverage, efficiency
ROE on average equity for FY2026 is -1,012%, consistent with Simply Wall St's -1,012.09%. ROIC is about 10% for FY2025 (NOPAT of about HK$0.65M over invested capital of about HK$6.3M) and not meaningful for FY2026. Net debt/EBITDA is not meaningful because the company holds net cash and EBITDA is negative. The cash conversion cycle is overstated by the inclusion of non-trade payables and should be read as directional only. Source: analyst calculation.
Commentary on trends, inflections and drivers
Revenue. FY2025 growth (+124%) came from the move to principal revenue: tickets of HK$9.73M and sponsorship of HK$5.37M appeared for the first time, alongside HK$8.95M of one-off video production. FY2026 growth slowed to 10.7%. Gains in tickets (+79.7%), sponsorship (+69.6%) and goods (+50.5%) were largely offset by the loss of video production and of fee-based event management.
Gross margin. Gross margin fell from 44.4% to 26.1% to 0.9% over three years. That is the structural cost of the principal model: royalties, subcontractor and venue costs, and inventory now sit inside cost of revenue (Panabee summary of the 20-F). A gross margin of 0.9% means the event portfolio barely covered direct costs in FY2026, before any overhead.
Quality of earnings. The FY2025 net profit of HK$6.43M depended on a HK$6.15M gain on disposal of intangible assets. Without that gain, pre-tax profit would have been about HK$1.38M. The FY2026 loss of HK$74.05M is made up of:
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the HK$37.83M non-cash share-based payment for the 6,000,000 consultant shares issued in August 2025;
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HK$12.19M of legal and professional fees, which are largely tied to the IPO and capital markets activity;
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about HK$10.39M of losses on event investments (HK$5.32M impairment, HK$3.74M realised loss and HK$1.33M profit-share expense);
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the near-zero gross profit.
The 20-F gives no service-period detail for the consultant shares. Panabee calls the valuation method opaque. The company rebutted the IFRS 2 presumption that the services could be measured directly, and valued them instead at the market price of the shares.
Cash. Operating cash flow went from +HK$8.28M in FY2024 to -HK$15.99M in FY2025 and -HK$19.98M in FY2026. Event project investments added another HK$17.19M of net outflow in FY2026. Cash rose only because of HK$57.73M of equity and pre-funding, partly offset by HK$15.09M of net repayments to an investment partner. Year-end cash of HK$20.46M roughly equals one year of operating cash burn.
Balance sheet. Equity fell to HK$5.71M (about US$0.73M) at 31 March 2026, despite HK$57.73M of equity inflows, because of the accumulated deficit of HK$67.14M. About 61% of assets are event investments and prepayments whose recoverability depends on event outcomes. Bank debt of HK$18.76M is entirely secured by Ms. Seto's personal guarantee. Rates range from a 0.43% concessionary loan to a 9.0% flat-rate loan entered in FY2026.
Liquidity after year-end. From April to July 2026 the company raised about US$8.47M in gross proceeds: the US$3.4M follow-on plus three placements at US$3.75 totalling US$5.07M. Part of the follow-on was already received before year-end and recorded as "shares to be issued". The US$18M ELOC adds optional liquidity, but it can only be drawn at market prices and is constrained by the company's thin float.
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Revenue stream (HKD Mn)
| Revenue stream (HKD Mn) | FY2024 | FY2025 | FY2026 |
|---|---|---|---|
Provision of event management (HKD Mn) | 6.73 | 4.42 | 0.00 |
Sales of goods and others (HKD Mn) | 11.46 | 15.57 | 23.44 |
Tickets (HKD Mn) | 0.00 | 9.73 | 17.49 |
Sponsorship (HKD Mn) | 0.00 | 5.37 | 9.11 |
Video production (HKD Mn) | 0.00 | 8.95 | 0.00 |
Design and others (HKD Mn) | 2.25 | 1.76 | 0.64 |
Total revenue (HKD Mn) | 20.44 | 45.80 | 50.68 |
Revenue stream share (%)
| Revenue stream share (%) | FY2024 | FY2025 | FY2026 |
|---|---|---|---|
Provision of event management (%) | 32.9 | 9.7 | 0.0 |
Sales of goods and others (%) | 56.1 | 34.0 | 46.3 |
Tickets (%) | 0.0 | 21.2 | 34.5 |
Sponsorship (%) | 0.0 | 11.7 | 18.0 |
Video production (%) | 0.0 | 19.5 | 0.0 |
Design and others (%) | 11.0 | 3.8 | 1.3 |
Revenue stream YoY growth (%)
| Revenue stream YoY growth (%) | FY2025 | FY2026 |
|---|---|---|
Provision of event management (%) | -34.3 | -100.0 |
Sales of goods and others (%) | 35.9 | 50.5 |
Design and others (%) | -21.9 | -63.6 |
Total revenue (%) | 124.1 | 10.7 |
Revenue by Segment
| Timing (HKD Mn) | FY2024 | FY2025 | FY2026 |
|---|---|---|---|
Over time (HKD Mn) | 8.98 | 20.50 | 9.75 |
At a point in time (HKD Mn) | 11.46 | 25.30 | 40.93 |
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View Subscription PlansIncome Statement and Margin Analysis (%)
| Metric | FY2023 | FY2024 | FY2025 | FY2026 |
|---|---|---|---|---|
Revenue (HKD Mn) | 3.6 | 20.44 | 45.80 | 50.68 |
Net profit / (loss) (HKD Mn) | -0.48 | 7.09 | 6.43 | -74.05 |
Revenue growth YoY (%) | 0 | 465 | 124.1 | 10.7 |
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View Subscription PlansIncome Statement
| Metric (HKD Mn) | FY2024 | FY2025 | FY2026 |
|---|---|---|---|
Revenue (HKD Mn) | 20.44 | 45.80 | 50.68 |
Cost of revenue (HKD Mn) | 11.36 | 33.83 | 50.24 |
Gross profit (HKD Mn) | 9.08 | 11.97 | 0.44 |
SG&A (HKD Mn) | 0.67 | 7.32 | 60.58 |
of which share-based payment (HKD Mn) | 0.00 | 0.00 | 37.83 |
R&D (HKD Mn) | 0.00 | 0.76 | 2.37 |
Amortisation (HKD Mn) | 0.00 | 2.56 | 0.00 |
Impairment of event project investments (HKD Mn) | 0.00 | 0.00 | 5.32 |
Impairment of right-of-use assets (HKD Mn) | 0.00 | 0.11 | 0.00 |
Depreciation (HKD Mn) | 0.29 | 0.45 | 0.42 |
Operating profit / (loss) (HKD Mn) | 8.12 | 0.77 | -68.25 |
EBITDA (HKD Mn) | 8.41 | 3.78 | -67.84 |
Adjusted EBITDA ex-SBC and impairments (HKD Mn) | 8.41 | 3.89 | -24.69 |
Other income / (expenses), net (HKD Mn) | -0.04 | 6.75 | -5.71 |
Pre-tax profit / (loss) (HKD Mn) | 8.08 | 7.53 | -73.97 |
Income tax (HKD Mn) | 0.99 | 1.10 | 0.09 |
Net profit / (loss) (HKD Mn) | 7.09 | 6.43 | -74.05 |
Net profit / (loss) (USD Mn, ≈ at 7.80) | 0.91 | 0.82 | -9.49 |
Revenue (USD Mn, ≈ at 7.80) | 2.62 | 5.87 | 6.50 |
Per-share metric (HKD)
| Per-share metric (HKD) | FY2024 | FY2025 | FY2026 |
|---|---|---|---|
Basic EPS, Class A (HKD) | 30.92 | 28.02 | -278.25 |
Diluted EPS, Class A (HKD) | 29.88 | 27.08 | -278.25 |
Weighted avg basic Class A shares (thousand) | 229.28 | 229.28 | 266.14 |
Dividends per share (HKD) | 0 | 0 | 0 |
Margin (%)
| Margin (%) | FY2024 | FY2025 | FY2026 |
|---|---|---|---|
Gross margin (%) | 44.4 | 26.1 | 0.9 |
Operating margin (%) | 39.7 | 1.7 | -134.7 |
EBITDA margin (%) | 41.1 | 8.3 | -133.9 |
Adjusted EBITDA margin (%) | 41.1 | 8.5 | -48.7 |
Pre-tax margin (%) | 39.5 | 16.4 | -145.9 |
Net margin (%) | 34.7 | 14.0 | -146.1 |
Effective tax rate (%) | 12.2 | 14.6 | -0.1 |
R&D / revenue (%) | 0.0 | 1.7 | 4.7 |
SG&A ex-SBC / revenue (%) | 3.3 | 16.0 | 44.9 |
Key Financials
| G&A line (HKD Mn) | FY2024 | FY2025 | FY2026 |
|---|---|---|---|
Share-based payment (HKD Mn) | 0.00 | 0.00 | 37.83 |
Legal and professional fees (HKD Mn) | 0.00 | 0.19 | 12.19 |
Marketing fee for events (HKD Mn) | 0.00 | 0.54 | 3.02 |
Staff payroll costs (HKD Mn) | 0.23 | 1.41 | 2.96 |
Listing fees (HKD Mn) | 0.00 | 3.50 | 1.30 |
Office expenses (HKD Mn) | 0.33 | 0.30 | 1.26 |
Insurance (HKD Mn) | 0.03 | 0.36 | 0.80 |
Variable lease payments (HKD Mn) | 0.00 | 0.22 | 0.34 |
Bank charges (HKD Mn) | 0.00 | 0.07 | 0.25 |
Travelling (HKD Mn) | 0.00 | 0.17 | 0.15 |
Accounting fee (HKD Mn) | 0.02 | 0.11 | 0.13 |
Sundries (HKD Mn) | 0.05 | 0.45 | 0.35 |
Total SG&A (HKD Mn) | 0.67 | 7.32 | 60.58 |
Balance Sheet
| Balance sheet item (HKD Mn) | FY2025 | FY2026 |
|---|---|---|
Total assets (HKD Mn) | 58.74 | 85.30 |
Cash and bank balances (HKD Mn) | 17.14 | 20.46 |
Investment on event projects (HKD Mn) | 6.29 | 30.89 |
Deposits and prepayments (HKD Mn) | 11.28 | 21.35 |
Accounts and other receivables (HKD Mn) | 17.08 | 8.05 |
Amount due from joint operation parties (HKD Mn) | 1.76 | 4.46 |
Intangible assets (HKD Mn) | 3.11 | 0.00 |
Goodwill (HKD Mn) | 0.00 | 0.00 |
Bank borrowings — current (HKD Mn) | 7.98 | 8.58 |
Bank borrowings — non-current (HKD Mn) | 5.86 | 10.17 |
Total bank borrowings (HKD Mn) | 13.84 | 18.76 |
Lease liabilities (HKD Mn) | 0.66 | 0.12 |
Net debt / (net cash) incl. leases (HKD Mn) | -2.64 | -1.58 |
Amount due to shareholder (CEO) (HKD Mn) | 1.84 | 3.65 |
Trade and other payables (HKD Mn) | 31.10 | 32.34 |
Shares to be issued — liability (HKD Mn) | 0.00 | 24.73 |
Total liabilities (HKD Mn) | 49.81 | 79.60 |
Shareholders' equity (HKD Mn) | 8.93 | 5.71 |
Shareholders' equity (USD Mn, ≈ at 7.80) | 1.14 | 0.73 |
Working capital (HKD Mn) | 14.41 | 15.79 |
Cash flow item (HKD Mn)
| Cash flow item (HKD Mn) | FY2024 | FY2025 | FY2026 |
|---|---|---|---|
Operating cash flow (HKD Mn) | 8.28 | -15.99 | -19.98 |
Capex — equipment (HKD Mn) | 0.14 | 0.00 | 0.00 |
Intangible asset acquisitions (HKD Mn) | 0.00 | 9.27 | 0.00 |
Free cash flow, OCF less capex and intangibles (HKD Mn) | 8.14 | -25.26 | -19.98 |
Net cash into event project investments (HKD Mn) | 0.00 | -6.69 | -17.19 |
Investing cash flow (HKD Mn) | -0.11 | -14.77 | -24.70 |
Financing cash flow (HKD Mn) | -4.68 | 44.08 | 48.00 |
Equity raised incl. shares to be issued (HKD Mn) | 0.00 | 0.00 | 57.73 |
Funding from investment partner, net (HKD Mn) | 0.00 | 30.10 | -15.09 |
Net bank borrowing / (repayment) incl. overdrafts (HKD Mn) | -0.50 | 10.10 | 4.92 |
Dividends paid in cash (HKD Mn) | 0.00 | 0.00 | 0.00 |
Share buybacks (HKD Mn) | 0.00 | 0.00 | 0.00 |
Net change in cash (HKD Mn) | 3.49 | 13.32 | 3.32 |
Returns & Leverage Ratios (%) and Financial Ratios (x)
| Ratio | FY2024 | FY2025 | FY2026 |
|---|---|---|---|
ROE on ending equity (%) | 0 | 72.0 | -1,297.6 |
ROA on ending assets (%) | 0 | 10.9 | -86.8 |
Interest coverage, EBIT / finance costs (x) | 33.0 | 1.2 | -82.3 |
Bank debt / equity (x) | 0 | 1.55 | 3.29 |
Current ratio (x) | 0 | 1.33 | 1.23 |
Asset turnover on ending assets (x) | 0 | 0.78 | 0.59 |
Days sales outstanding (days) | 0 | 136 | 58 |
Days payables outstanding, trade and other payables (days) | 0 | 336 | 235 |
Cash conversion cycle (days) | 0 | -200 | -177 |
Markets
| Market | Activity | Evidence | Revenue disclosed |
|---|---|---|---|
Hong Kong | Headquarters, event planning, local events, brand activations, design and merchandising | 20-F FY2026: operations located in Hong Kong; most organiser customers based in Hong Kong | No |
Malaysia | Overseas experience events via local facilitators; MYR-denominated procurement | 20-F FY2026, FX risk factor | No |
Thailand | Overseas experience events; THB procurement; anime cultural hub investment (FY2026) | 20-F FY2026, FX risk factor and Note 24 | No |
Taiwan | Anime cultural hub investment (FY2026); Incubase Arena Taiwan Holdings (49%, dormant) | 20-F FY2026, Notes 1 & 24 | No |
Mainland China | All merchandise manufacturing (cost base); anime cultural hub investment after FY2026 | 20-F FY2026, Risk Factors and Note 24 | No; zero revenue at IPO |
Korea | Anime cultural hub investment after FY2026 | 20-F FY2026, Note 24 | No |
Macau, other Southeast Asia | Cited as markets served in the FY2025 20-F summary (edgar.tools) | edgar.tools summary of 20-F FY2025 | No |
Valuation Snapshot
| Metric | Value |
|---|---|
IPO price (23 Jul 2025, unadjusted) | 4.00 |
IPO price adjusted for 1:125 cumulative consolidation (USD) | 500.00 |
52-week high, split-adjusted (USD) | 987.50 |
52-week low, split-adjusted (USD) | 1.85 |
Recent price, 25 Sep 2026 (USD) | 1.97 |
Recent close, 15 Sep 2026 (USD) | 2.17 |
1-year change, adjusted, Sep 2025 to Sep 2026 (%) | -99.5 |
Change since IPO, split-adjusted (%) | -99.6 |
3-year and 5-year change | Not applicable; listed July 2025 |
Largest daily move (%) | 876.7 |
Sessions with daily moves above 5% (out of 250) | 116 |
Price (USD) | 1.97 |
Shares outstanding (M) | 3.49 |
Market capitalisation (USD Mn) | 6.87 |
Enterprise value using 31 Mar 2026 net cash (USD Mn) | 6.67 |
EV / Sales FY2026 (x) | 1.03 |
Price / Book, 31 Mar 2026 book (x) | 9.4 |
P/E (x) | 0 |
EV / EBITDA (x) | 0 |
Share Price & Returns
| Date | Instrument | Shares (post-1:125 equivalent) | Price (USD) | Gross (USD Mn) |
|---|---|---|---|---|
23 Jul 2025 | IPO primary | 10,720 | 500.00 | 5.36 |
20 Aug 2025 | Consultant shares (non-cash) | 48,000 | — | 0 |
21 Apr 2026 | Follow-on shares plus exercised warrants | 816,000 | 4.17 average | 3.40 |
22 Jun 2026 | Imperial Vision placement | 320,000 | 3.75 | 1.20 |
25 Jun 2026 | Golden Crown placement | 380,000 | 3.75 | 1.425 |
7 Jul 2026 | CEO placement (A + B) | 652,000 | 3.75 | 2.445 |
Bank Loan Principal Due Details
| Bank loan principal due (HKD Mn) | Within 12 months | Year 2 | Thereafter |
|---|---|---|---|
Principal repayment (HKD Mn) | 8.58 | 2.19 | 7.99 |
Analyst Conclusions
Guidance and consensus
There is no management guidance and no consensus. Management expects operating expenses to rise as it pursues more direct investment deals and IP licences, and warns that losses may continue (20-F FY2026).
Bull case
-
The pivot has proven demand. Principal revenue (tickets, sponsorship and goods) rose from HK$30.7M in FY2025 to HK$50.0M in FY2026, about 63%. Customer concentration has fallen sharply, which shows the event formats sell to both consumers and sponsors.
-
Losses are mostly non-recurring. About HK$37.8M of share-based payment and about HK$12.2M of professional fees tied to the IPO and capital markets total about HK$50M of the HK$74.1M loss. If the consultant-share programme does not repeat, FY2027 losses could narrow sharply.
-
Insider alignment and recapitalisation. The CEO invested about US$3.6M in July–August 2026 at US$3.75, a premium to the current price of about US$2. Post-year-end placements of about US$5.07M (plus the conversion of US$3.4M of pre-funded follow-on proceeds into equity) roughly rebuild the balance sheet.
Bear case
-
Unit economics are broken. A 0.9% gross margin plus HK$10.4M of losses on event investments indicates the company is losing money at the project level before overhead, not just from public-company costs.
-
Shareholders have been heavily diluted. The stock is down 99.6% since IPO on an adjusted basis. Post-split share count rose 2.3 times in two months. An 18M-share ELOC is registered. Dilutive financing structures (US$0.05 warrants) have been used.
-
Governance and reporting risk. Material weaknesses, gross-versus-net revenue errors, related-party approvals without oversight, a late 20-F, inconsistent customer data, and home-country exemptions that bypass shareholder votes all raise the risk of restatement and delisting.
Key catalysts and monitorables (next 12 months)
| Timing | Catalyst / monitorable | What to watch |
|---|---|---|
| Ongoing | Nasdaq compliance | Bid price stays above US$1; stockholders' equity meets US$2.5M under Rule 5550(b)(1) |
| Ongoing | ELOC usage | Draw volumes and prices; filings disclosing share-count changes |
| By about Mar 2027 | H1 FY2027 interim (six months to 30 Sep 2026) via 6-K | Whether gross margin recovers; trend in SBC and professional fees; cash burn |
| FY2027 | Anime cultural hub projects (Taiwan, Thailand, mainland China, Korea) | Capital deployed; first returns; impairments |
| FY2027 | LinkFung AI MoU | Definitive agreement, cost, revenue model |
| FY2027 | First direct IP licence / ticketing platform | Delivery of the IPO-stated strategy |
| FY2027 | Internal control remediation | ERP live; related-party policy adopted; auditor commentary |
| FY2027 | Related-party flows | Royalties to Exit HK; CEO loan balance (HK$3.65M due to shareholder) |
| Jul–Aug 2027 | FY2027 20-F | Filed on time or not; going-concern language |
Concluding analyst verdict
Dreamland Limited has a sound business idea but a fragile and so far value-destroying execution. The idea is to move from earning planning fees for others to owning the economics of IP-driven experiential events in Hong Kong and wider Asia. Licensed-character experiences are a real and growing category, and Dreamland's founder evidently has relationships that bring in deals: revenue grew from about HK$3.6M to HK$50.7M in three years. The move from a fee model to a principal model, however, has turned a 44% gross-margin agency into a 1% gross-margin promoter. In addition, a quarter of shareholders' capital is tied up in passive event investments that are already generating impairments and realised losses.
The FY2026 accounts show the strain. Operating cash burn roughly equalled year-end cash. Equity was under US$1M. Every bank loan depends on the CEO's personal guarantee. A HK$37.8M share-based payment to unnamed consultants has yet to show any revenue benefit. Revenue in the second half of FY2026 appears to have fallen about 27% year on year. The capital markets record of two reverse splits, near-zero-strike warrants, an equity line, and placements under home-country exemptions is typical of nano-cap Nasdaq listings, where per-share value tends to erode over time.
The counter-evidence deserves weight. The CEO has put about US$3.6M of personal capital into the company at prices well above where the stock now trades, customer concentration has fallen materially, and much of the FY2026 loss is non-cash or non-recurring.
On balance, this is a speculative, binary situation rather than an investable compounder. A reassessment would require three things: proof that project-level gross margins can return to double digits, a quarter of positive operating cash flow, and clean remediation of the material weaknesses. Until then, the main risks for any holder are further dilution, a possible restatement, and continued-listing compliance.
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View Subscription PlansExecutive Leadership
Board of Directors
| Name | Title | Tenure / appointment | Background |
|---|---|---|---|
Ms. Seto Wai Yue (Frances) | Founder, Chairlady, Director and CEO | Founder (2016) | More than 8 years in the events industry. The company credits her with steering it through COVID and its recovery. Key relationship holder with IP owners and organisers. Personally guarantees all bank debt. |
Ms. Tse Sze Man | Executive Director; Head of Design & Merchandising | Pre-IPO; Form 3 filed 9 April 2026 | Design, sourcing and merchandising |
Mr. Lee Wai Kit | Chief Financial Officer | Appointed 23 August 2025 | More than 12 years in audit and accounting at a mid-tier CPA firm, KPMG Hong Kong (Audit Manager) and Grandlink CPA Limited (Associate Director). HKICPA member. |
Mr. Luk Kai Chung | General Manager | Pre-IPO | Operations, logistics and budget control |
Ms. Lui Yi Sin, Edith | Director (independent status presumed) | Form 3 filed 9 April 2026 | — |
Ms. / Mr. Lee Wing Yin | Director (independent status presumed) | Form 3 filed 9 April 2026 | — |
Cheung Tan | Director (independent status presumed) | Form 3 filed 9 April 2026 | — |
Mr. Leung Tak Shun | Former CFO | Resigned 23 August 2025 (personal reasons; no disagreement) | — |
“—” = not publicly disclosed.
Executive Leadership Team
| Individual | Component | Amount | Source |
|---|---|---|---|
Lee Wai Kit (CFO) | Annual base salary | HK$600,000 (≈ US$76,900). One-year term, auto-renewing, 30 days' notice. | 6-K, 27 August 2025 |
Seto Wai Yue (CEO) | Defined-contribution insurance policy | US$40,000 per year for 5 years, starting FY2025 | 20-F FY2026, Note 21 |
Seto Wai Yue (CEO) | Salary, bonus, equity awards | — | 20-F Item 6.B |
All directors and officers | Aggregate compensation | — | 20-F Item 6.B |
Equity plan | Amended and Restated 2025 Equity Incentive Plan | Up to 6,000,000 Class A shares (pre-2026 splits; about 48,000 after splits) | S-8, August 2025 |
“—” = not publicly disclosed.
Major Shareholders
| Holder | Shares | % of total shares | Notes / source |
|---|---|---|---|
Seto Wai Yue (CEO) | 1,149,890 (1,069,890 A + 80,000 B) | 32.99 | 13D/A, 17 August 2026. About 46.5% of voting power (analyst calculation). |
Golden Crown Consulting Limited | 380,000 A (issued 25–30 June 2026) | 10.9 at issue | 6-K, 30 June 2026. No Schedule 13G located, so current holding is unconfirmed. |
Imperial Vision Fund SPC Series 1 SP | 0 | 0.0 | Exited by selling to the CEO (13G/A, 19 August 2026) |
Hudson Global Ventures LLC | Commitment shares: 736,018 before the April 2026 split, 147,203 after it, about 5,888 after both splits; plus any ELOC purchases | — | ELOC investor (6-K, December 2025; F-1, May 2026) |
Kilo Wonders (Ms. Yip Ka Ki Cherry) | Not disclosed after the splits | — | 4.7% pre-IPO holder (20-F FY2026, Note 1) |
Prime Crest, Fuji Holdings, Yield Rights, Allied Target | 5,416,740 registered for resale in July 2025, before the splits | — | Resale shareholders (424B3) |
Institutional ownership (13F filers) | Not publicly disclosed / immaterial | — | No institutional 13F positions identified |
Public float | About 2.04M shares | About 58.5 | Stock Titan float figure |
“—” = not publicly disclosed.
Competitive Landscape
Key Competitors
| Competitor | HQ / listing | Overlap with TDIC | Scale (latest disclosed) | Relative positioning |
|---|---|---|---|---|
Pico Far East Holdings | Hong Kong / HKEX: 752 | Brand activation, exhibitions, museum and themed entertainment | Revenue HK$7.21B for the year to October 2025, +13.9%; profit attributable HK$436M; more than 2,300 employees | Regional leader; roughly 140 times TDIC's revenue |
Live Nation Entertainment | US / NYSE: LYV | Ticketing, sponsorship and live-event promotion (the economic model TDIC is moving into) | Revenue US$25.2B in 2025, +9%; operating income US$1.3B | Global leader in the principal events model |
Emerald Holding | US / NYSE: EEX | Event organiser with a large B2B events portfolio | Revenue US$463.4M in 2025, +16.2%; net loss US$30.7M | Scaled organiser |
Kingsmen Creatives | Singapore / SGX | Exhibitions, thematic and retail interiors | — | Regional fabricator and producer |
Cityneon Holdings | Singapore (taken private 2019) | IP-licensed touring exhibitions | Private; not disclosed | Direct analogue for licensed-IP touring experiences |
Fever | Spain (private) | Immersive exhibitions and experience ticketing | Private; not disclosed | Global ticketing plus production platform |
Exhibition Hub | Belgium (private) | Immersive touring exhibitions | Private; not disclosed | Touring-format competitor |
Imagine Exhibitions | US (private) | Touring licensed and educational exhibitions | Private; not disclosed | Touring-format competitor |
Local Hong Kong IP-event organisers (unnamed) | Hong Kong (private) | Same IP licences, venues and audience | — | The company identifies these as its main competition |
IP owners' in-house experience teams | Global | Could bypass both planners and organisers | — | The 20-F flags a structural disintermediation risk |
“—” = not publicly disclosed.
Peer Comparison FY2026
| Metric | Dreamland FY2026 | Pico FY2025 | Live Nation FY2025 | Emerald FY2025 |
|---|---|---|---|---|
Revenue (USD Mn) | 6.5 | 924 | 25,200 | 463.4 |
Revenue growth (%) | 10.7 | 13.9 | 9.0 | 16.2 |
Operating margin (%) | -134.7 | 8.2 | 5.0 | 4.9 |
R&D intensity (%) | 4.7 | 0 | 0 | 0 |



