DroneDefence

DroneDefence Overview

Company Headquarters: USA

Founded: 2013

Workforce: ~500

Company Working: DroneDeploy is a company that manufactures drones that are used in the construction, oil and gas, and agriculture segments. It helps clients automate reality capture using drones, robots, and 360 cameras – combining this data in one platform for AI-powered analysis. From aerial and ground views of construction progress to automated gauge readings and methane leak detection, DroneDeploy is shaping the future of reality capture. It specializes in drones, software, drone mapping, reality capture, facility management, robotics, automation, and ground robotics.

Strategy

DroneDefence is focused on developing its position in the counter-UAS market by offering innovative solutions. Additionally, it focuses on gaining more customers by upgrading its products and offering enhanced counter-UAS solutions to its customers. Furthermore, the company also offers solutions to the commercial sector, which enables it to have an edge over its competitors.

Company Snapshot

500

Employees

2013

Founded

USA

Headquarters

SWOT Analysis

Strengths

High focus on innovation
Extensive product portfolio
Wide product range
Focus on innovation
Focus on ground robotics, precision agriculture

Weaknesses

Limited presence in developed markets such as North America
Absence of military contracts
Strategic collaborations

Opportunities

Scope to strengthen its position in the counter UAS market through collaborations with prominent players
Scope to strengthen its position in the counter-UAS market through collaborations with prominent players
Expansion in newer markets

Threats

Threats from competitors such as Raytheon Company, as the company has a strong presence in North America and Europe
Threats from competitors such as Raytheon Company
Geopolitical uncertainty
Strong global competition

Key Developments

Date	Approach	Development
October 2020	Product Launch	Drone Defence launched a portable electronic drone countermeasure system Paladyne E1000MP. It can disrupt the command, video and navigation signals on the majority of commercial drones.
August 2021	Acquisition	DroneDeploy acquired Rocos, a New Zealand-based robotics software company. The acquisition will enable DroneDeploy customers in construction, energy, agriculture, and more to deploy and orchestrate both aerial and ground robots on their job sites.
February 2021	Expansion	DroneDeploy raised $50 million in a series E round of funding.
February 2019	Agreement	Corteva Agriscience, Agriculture Division of DowDuPont, announced a global agreement with DroneDeploy to use DroneDeploy in its fleet of more than 400 DJI drones across the Company’s global Seed Production and Supply Chain, as well as its Pioneer Strategic Account Management and Agronomy teams in the U.S., Canada, Brazil, and Europe.

Product Offering

DroneDefence
- Counter UAS
- Global Counter UAS Market

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