DUALIT LIMITED

DUALIT LIMITED Overview

Company Headquarters: West Sussex, England

Founded: 1946

Workforce: ~2,500

Company Working: Dualit Limited (Dualit) manufactures coffee and tea capsules and kitchen and catering equipment. The company’s product line includes kettles, toasters, coffee & tea capsules, food preparation appliances such as slice toasters, and catering equipment. Dualit offers aluminum coffee capsules, compostable coffee pods and capsules, and ESE coffee pods, among others.

Strategy

Dualit is focused on launching new products to cater to changing consumer preferences and demand. For instance, the company launched a capsule piercing tool that eliminates the problem of coffee extraction from capsules. Dualit also plans on expanding its production of coffee products and opened its first capsule production plant in 2013. The company develops coffee capsules that are compatible with its name brand machines as well as the Nespresso machines. This has helped the company widen its customer base. Dualit plans on expanding its presence in North America and Asia-Pacific by opening new stores in the near future.

Company Snapshot

2,500

Employees

1946

Founded

West Sussex, England

Headquarters

SWOT Analysis

Strengths

Increasing number of regional distributors
Fast and efficient product shipment services

Weaknesses

Limited presence outside Europe

Opportunities

Product innovation in terms of new flavors, packaging, and size

Threats

Intense competition from established global players with recognized brands

Product Offering

DUALIT LIMITED
- Aluminum Coffee Capsules
- Compostable Coffee Capsules
- NX Coffee Capsules
- ESE Coffee Pods

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