Duracell Inc Overview
Company Headquarters: Connecticut, United States
Founded: 1924
Workforce: ~3,300
Company Working: Duracell Inc. (Duracell), is the world's leading manufacturer of high-performance alkaline batteries, specialty cells, and rechargeable. Duracell manufactures batteries in the U.S., Europe, and China and provides a network of worldwide sales and distribution centres. Costco and Walmart are significant customers, representing approximately 30% of Duracell’s annual revenue. The company’s distributors spread across Nort America, Europe, Asia-Pacific, and Middle East & Africa.
Strategy
Duracell's quest for innovation continues with products such as the Duracell Ultra, the greatest and most powerful alkaline battery for all devices. Duracell products are the most trusted for anything from the latest high-performance smart toys and video game consoles to portable power technologies that charge cell phones quickly. Duracell quality assurance requires the highest-quality raw materials, as well as meticulous testing and inspection of performance and energy usage, going above and above the requirements of the ISO 9000 standards. Before leaving the factory, every Duracell battery is quality verified to ensure maximum performance. Company’s long-held acquisition strategy is to acquire businesses that have consistent earning power, good returns on equity and able and honest management.
