Energy & PowerAug 10, 2026

Duracell Inc

Company Profile Analysis

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Year Founded & Workforce

1923-12-31

3,300 Employees

Industry

Energy & Power

Services

Duracell Inc Overview

Company Headquarters: Connecticut, United States

Founded: 1924

Workforce: ~3,300

Company Working: Duracell Inc. (Duracell), is the world's leading manufacturer of high-performance alkaline batteries, specialty cells, and rechargeable. Duracell manufactures batteries in the U.S., Europe, and China and provides a network of worldwide sales and distribution centres. Costco and Walmart are significant customers, representing approximately 30% of Duracell’s annual revenue. The company’s distributors spread across Nort America, Europe, Asia-Pacific, and Middle East & Africa.

Strategy

Duracell's quest for innovation continues with products such as the Duracell Ultra, the greatest and most powerful alkaline battery for all devices. Duracell products are the most trusted for anything from the latest high-performance smart toys and video game consoles to portable power technologies that charge cell phones quickly. Duracell quality assurance requires the highest-quality raw materials, as well as meticulous testing and inspection of performance and energy usage, going above and above the requirements of the ISO 9000 standards. Before leaving the factory, every Duracell battery is quality verified to ensure maximum performance. Company’s long-held acquisition strategy is to acquire businesses that have consistent earning power, good returns on equity and able and honest management.

Company Snapshot

$254,616M

Revenue

3,300

Employees

1923-12-31

Founded

Connecticut, United States

Headquarters

SWOT Analysis

Strengths

Technologically advanced R&D facilities
Global presence

Weaknesses

Extensively dependent on third parties for supply chain
Huge dependence on the Asian market

Opportunities

Innovations in technologies through the R&D sector
Manufacturing facilities in Middle East

Threats

Intense competition from global players
Trade conflict between the US and China, and an escalation of geopolitical conflict

Product Offering

Duracell Inc
- Golf Cart Battery
- Portable Power Station

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Duracell Inc as part of our ongoing coverage of the Energy & Power sector, drawing on public company data, filings, and market intelligence.

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I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Duracell Inc

Company Headquarters: Connecticut, United States Founded: 1924 Workforce: ~3,300 Company Working: Duracell Inc. (Duracell), is the world's leading manufacturer of high-performance alkaline batteries, specialty cells, and rechargeable. Duracell manufactures batteries in the U.S., Europe, and China and provides a network of worldwide sales and distribution centres. Costco and Walmart are significant customers, representing approximately 30% of Duracell’s annual revenue. The company’s distributors spread across Nort America, Europe, Asia-Pacific, and Middle East & Africa.

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