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EAST PENN MANUFACTURING COMPANY

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EAST PENN MANUFACTURING COMPANY - Energy & Power showcase

Year Founded & Workforce

1946

Industry

Energy & Power

Services

Golf Cart Battery
E

EAST PENN MANUFACTURING COMPANY Employee Contacts

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EAST PENN MANUFACTURING COMPANY Overview

Company Headquarters: Pennsylvania, USA

Founded: 1946

Workforce: ~NA

Company Working: East Penn Manufacturing Company (East Penn) is a family-owned company that operates one of the largest single-site, lead-acid battery, and accessory manufacturing facilities, located in rural Berks County, PA. The corporation has a large distribution network in North America, as well as additional activities, facilities, and customers all around the world. East Penn operates a vast 520-acre single-site battery manufacturing complex in Berks County, Pennsylvania, featuring the most modern facilities in the industry. To meet widespread development, the company also operates a factory in Corydon, Iowa. East Penn's distribution network spans the United States and Canada, with 89 warehouse and distribution facilities. Berks County offices are just a few miles away from the company's core center in Topton, Pennsylvania. Over 750 tractors, vehicles, and trailers form a network for product distribution and battery reclamation.

Strategy

East Penn Manufacturing Company’s strategy principally focuses on investing in growth prospects with a strong focus on returns in the battery areas. The goal of the investment strategy used to manage the assets of pension plans is to achieve a reasonable rate of return while taking on a manageable amount of risk, as well as to provide enough liquidity for benefit payments and portfolio management. Assets in the company’s pension plans are diversified across asset classes, investment managers, and individual holdings as per policy. It also continues to strengthen ESG-related efforts. The strategy model that the corporation has adopted is still based on the idea that accelerating general decarbonization initiatives can coexist with the production of batteries.

Company Snapshot

1946

Founded

Pennsylvania, USA

Headquarters

SWOT Analysis

Strengths

  • State-of-the-art manufacturing facility
  • Strong capabilities in R&D

Weaknesses

  • Limited market expansion as compared to competitors

Opportunities

  • Expansion of industrial base in developing markets
  • Strategic expansion

Threats

  • Fluctuating raw material prices
  • High competition from the global players

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Key Developments

DateApproachDevelopment
August 2019Mergers and AcquisitionsEast Penn Manufacturing Company acquired Navitas Systems (US), which helped it provide its battery and energy storage system solutions to customers in the global market.
April 2019ExpansionNavitas Systems LLC, a subsidiary of East Penn Manufacturing Company, opened its new R&D and manufacturing facility in Michigan, the US for the production of Starlifter lithium material handling battery. This helped it to expand its presence in the battery management system (BMS) market in the country.
December 2016Contracts and AgreementsNavitas Systems LLC, a subsidiary of East Penn Manufacturing Company, signed an agreement with the Defense Logistics Agency (US) for the deployment of Starlifter lithium forklift battery in New Cumberland, Pennsylvania.
DevelopmentAcquisitionEast Penn acquired Navitas Systems is a global leader in larger-format lithium battery technology and systems for heavy-duty commercial/industrial as well as government/defense market segments. With this acquisition, East Penn can more quickly grow its selection of golf cart batteries and strategically integrate into new markets. This innovative new project fits nicely with East Penn's current objectives to offer the broadest selection of efficient energy storage system solutions.

Product Offering

  • East Penn Manufacturing Company
    • Golf Cart Battery

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