Echelon Fitness Multimedia LLC Overview
Company Headquarters: Tennessee, United States
Founded: 2017
Workforce: ~290
Company Working: Echelon Fitness Multimedia LLC. (Echelon Fitness) is one of the manufacturers of various smart fitness and wellness equipment. The company also hosts several in-studio events in its studio situated in Hamburg, London, Paris, and the US through which the company records and conducts live training classes and on-demand video content. Through the Echelon Fit app, all the smart equipment can be connected and helps the customer in tracking the workout-related metrics and performance of the individual. Echelon Fitness has clientele across the gym, residential, and hotel sectors that house around 3500 equipment units of the company. The company has a clientele base spread across the US, Canada, the UK, France, Germany, and UAE.
Strategy
Echelon Fitness focuses on digital and smart fitness equipment that helps in providing personalized workout performance tracking via digital means which helps in boosting the user experience while exercising and motivates them to follow the wellness goals systematically. This helps in attracting tech-savvy customers and users that are looking for smart features in various consumer goods including fitness equipment. The company’s strategic partnership with Pitbull and American Heart Association helps in better positioning of the brand among its competitors. In addition, the company’s idea of music integration with equipment consoles and live classes streaming on a daily basis besides the on-demand workout videos helps in enhancing the user experience which is expected to aid customer acquisition and retention in the long term.
