Edgewell Personal Care Overview
Company Headquarters: Connecticut, US
Founded: 2015
Workforce: 5,900
Company Working: Edgewell Personal Care manufacturers and distributes feminine, infant, skin, pet, and sun care products, as well as shaving products. The company operates through a portfolio of more than 25 brands that include Schick, Wilkinson Sword, Edge, Skintimate, Playtex, Stayfree, Carefree, o.b., Banana Boat, Hawaiian Tropic, Diaper Genie, Bulldog, Jack Black, and Wet Oness. It conducts its business through four segments, namely, Wet Shave, Sun and Skin Care, Feminine Care, and others. This segment consists of products sold under the Schick, Wilkinson Sword, Edge, Skintimate, Shave Guard, and Personna brands, as well as non-branded products. Its wet shave products include razor handles and refillable blades, disposable shave products, and shaving gels and creams.
Strategy
Edgewell Personal Care consistently develops and attracts new technologies to help advance the company’s innovation and growth strategies. The company aims to deliver an unmatched level of service, training, and education to professionals in the beauty industry. It focuses on creating awareness about its products by rigorously marketing its products and following various channels. For instance, in May 2017, Edgewell Personal Care Company launched a direct-to-consumer website, SchickHydro.com. This website provides consumers with increased choice, value, innovation and added convenience to improve its overall shaving experience. Moreover, it also focuses on expanding its presence in various regions through mergers and acquisitions.
