e.l.f. Cosmetics, Inc. Overview
Company Headquarters: California, US
Founded: 2004
Workforce: 277
Company Working: e.l.f. Cosmetics, Inc. offers beauty products for eyes, lips, and face. The company provides eyeliners, lipsticks, lip care and brushes, powder, and skincare products. The company develops high-quality products at reasonable prices. The products of the company are all formulated, 100% vegan, and cruelty-free. The company has a strong distribution channel with leading retailers such as Target, Walmart, and Ulta Beauty, and also has a growing international presence.
Strategy
e.l.f. Cosmetics, Inc. focuses on value-based principles to develop its products and drive global growth. It also aims to focus on partnerships to increase its presence and improve sales across various countries. It also focuses on expanding its presence in various regions through mergers and acquisitions.
