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Emirates Telecommunications Corporation

Company Profile Analysis

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Emirates Telecommunications Corporation - ICT showcase

Year Founded & Workforce

1976

200 Employees

Industry

ICT

Services

NarrowBand IoT
E

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Emirates Telecommunications Corporation Overview

Company Headquarters: UAE

Founded: 1976

Workforce: ~200

Company Working: Emirates Telecommunication Group, branded trade name, Etisalat, is a multinational Emirati-based telecommunications services provider, currently operating in 15 countries across Asia, the Middle East, and Africa. As of February 2014, Etisalat was the 14th largest mobile network operator in the world, with a total customer base of more than 167 million. The company operates in the UAE, Morocco, Egypt, Pakistan, Afghanistan, Mauritiana, Ivory Coast, and other countries.

Strategy

Emirates Communications Group follows an organic growth strategy. The company focuses on expanding its operations in the middle eastern countries such as Saudi Arabia, Egypt, and Pakistan to diversify its revenue streams. The company is also engaged in making itself a global brand through sports sponsorships in the European football market and beyond.

Company Snapshot

200

Employees

1976

Founded

UAE

Headquarters

SWOT Analysis

Strengths

  • Strong brand image
  • Expansion into new market

Weaknesses

  • Falling revenue in the local market

Opportunities

  • Increased investment in smart IoT network solution

Threats

  • Political instability

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Key Developments

DateApproachDevelopment
April 2016Product LaunchEtisalat and Huawei launched the first NB-IoT trial of smart parking in the Middle East. The companies announced the first successful trial of smart parking in the Middle East on Etisalat’s live network.

Product Offering

  • Emirates Telecommunications Corporation
    • NarrowBand IoT

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