EssilorLuxottica Overview
Company Headquarters: Charenton-le-Pont, France
Founded: 2018
Workforce: ~ 1,80,000
Company Working: EssilorLuxottica the group develops, designs, and manufactures ophthalmic lenses, frames, and sunglasses. In 2018, Essilor International SA (France) and Luxottica (Italy) have been merged together and have been named EssilorLuxottica in the eyewear industry. The company has two complementary competence that is one is advanced lens technologies, and the other one is distinctive eyewear. The company has 70 manufacturing plants for frames, and 85 manufacturing plants for the lens. In 2021, the company GrandVision officially became part of EssilorLuxottica. Grand Vision is an optical retailer with more than 7,200 stores, in more than 40 countries and has an omnichannel platform that provides services for eyecare along with eyeglasses, sunglasses, contact lenses, and eyecare products. The brand portfolio that the company owns is Alain Mikli, Armani Exchange, Arnette, Barberini, Bolon Eyewear, Burberry, BVLGARI, Chanel, COACH, Costa Del Mar, Dolce & Gabbana, Emporio Armani, Foster Grant, Michael Kors, Molsion Eyewear, Oakley, Oliver Peoples, Persol, Polo Ralph Lauren, PRADA, Ray-Ban, Tiffany & Co., Tory Burch, Versace, and Vogue Eyewear.
Strategy
EssilorLuxottica is focused on creating advanced technology for vision solutions aimed at correction, protection, and prevention. The company has been focused on its marketing and campaigns which contributes to brand awareness like the new campaign that has been launched by Oakley “Be Who You Are” and has featured sports superstar like Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester.
